Rumours are flying around the web that Google might be looking to buy micro-blogging service Twitter.
According to the guys over at TechCrunch
, the search giant is currently in the early stages of negotiations with Twitter that would see the micro-blogging service purchased for a mixture of cash and stock well in excess of Twitter's own $250 million valuation estimate.
The move comes shortly after Google ditched its own micro-blogging service, Jaiku, removing staff from the project and making the existing codebase open-source
so as not to leave fans completely out in the cold. People keen on the Jaiku platform will be confused by Google's interest in micro-blogging so soon after shutting the service down, but there's a very good reason: traffic.
Twitter's worldwide traffic has recently undergone a massive expansion, making it by far the most popular micro-blogging service in existence today. Its success is in no way hindered by the surprising number of celebrities which profess to use the service – some of whom even bother to write the posts themselves
. Purchasing Twitter would give Google yet more access to eyeballs on the 'net, and a further platform for its advertising services.
With Twitter chief executive officer Evan Williams allegedly unlikely to sell for less than $1 billion, Google would have to dig deep in difficult times to make a purchase – but with Twitter the de facto micro-blogging standard, Google might just think the time is right for a purchase, before Twitter's valuation goes any higher.
Do you think Google should buy Twitter no matter the cost, or is the entire micro-blogging phenomenon nothing more than a fad? Share your thoughts over in the forums