Rumours are flying around the web that Google might be looking to buy micro-blogging service Twitter.
According to the guys over at TechCrunch, the search giant is currently in the early stages of negotiations with Twitter that would see the micro-blogging service purchased for a mixture of cash and stock well in excess of Twitter's own $250 million valuation estimate.
The move comes shortly after Google ditched its own micro-blogging service, Jaiku, removing staff from the project and making the existing codebase open-source so as not to leave fans completely out in the cold. People keen on the Jaiku platform will be confused by Google's interest in micro-blogging so soon after shutting the service down, but there's a very good reason: traffic.
Twitter's worldwide traffic has recently undergone a massive expansion, making it by far the most popular micro-blogging service in existence today. Its success is in no way hindered by the surprising number of celebrities which profess to use the service – some of whom even bother to write the posts themselves. Purchasing Twitter would give Google yet more access to eyeballs on the 'net, and a further platform for its advertising services.
With Twitter chief executive officer Evan Williams allegedly unlikely to sell for less than $1 billion, Google would have to dig deep in difficult times to make a purchase – but with Twitter the de facto micro-blogging standard, Google might just think the time is right for a purchase, before Twitter's valuation goes any higher.
Do you think Google should buy Twitter no matter the cost, or is the entire micro-blogging phenomenon nothing more than a fad? Share your thoughts over in the forums.
According to the guys over at TechCrunch, the search giant is currently in the early stages of negotiations with Twitter that would see the micro-blogging service purchased for a mixture of cash and stock well in excess of Twitter's own $250 million valuation estimate.
The move comes shortly after Google ditched its own micro-blogging service, Jaiku, removing staff from the project and making the existing codebase open-source so as not to leave fans completely out in the cold. People keen on the Jaiku platform will be confused by Google's interest in micro-blogging so soon after shutting the service down, but there's a very good reason: traffic.
Twitter's worldwide traffic has recently undergone a massive expansion, making it by far the most popular micro-blogging service in existence today. Its success is in no way hindered by the surprising number of celebrities which profess to use the service – some of whom even bother to write the posts themselves. Purchasing Twitter would give Google yet more access to eyeballs on the 'net, and a further platform for its advertising services.
With Twitter chief executive officer Evan Williams allegedly unlikely to sell for less than $1 billion, Google would have to dig deep in difficult times to make a purchase – but with Twitter the de facto micro-blogging standard, Google might just think the time is right for a purchase, before Twitter's valuation goes any higher.
Do you think Google should buy Twitter no matter the cost, or is the entire micro-blogging phenomenon nothing more than a fad? Share your thoughts over in the forums.
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