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Rumour: Google to buy Twitter

Rumour: Google to buy Twitter

With sources claiming Twitter couldn't be bought for less than $1 billion, is the deal sweet enough for Google?

Rumours are flying around the web that Google might be looking to buy micro-blogging service Twitter.

According to the guys over at TechCrunch, the search giant is currently in the early stages of negotiations with Twitter that would see the micro-blogging service purchased for a mixture of cash and stock well in excess of Twitter's own $250 million valuation estimate.

The move comes shortly after Google ditched its own micro-blogging service, Jaiku, removing staff from the project and making the existing codebase open-source so as not to leave fans completely out in the cold. People keen on the Jaiku platform will be confused by Google's interest in micro-blogging so soon after shutting the service down, but there's a very good reason: traffic.

Twitter's worldwide traffic has recently undergone a massive expansion, making it by far the most popular micro-blogging service in existence today. Its success is in no way hindered by the surprising number of celebrities which profess to use the service – some of whom even bother to write the posts themselves. Purchasing Twitter would give Google yet more access to eyeballs on the 'net, and a further platform for its advertising services.

With Twitter chief executive officer Evan Williams allegedly unlikely to sell for less than $1 billion, Google would have to dig deep in difficult times to make a purchase – but with Twitter the de facto micro-blogging standard, Google might just think the time is right for a purchase, before Twitter's valuation goes any higher.

Do you think Google should buy Twitter no matter the cost, or is the entire micro-blogging phenomenon nothing more than a fad? Share your thoughts over in the forums.

7 Comments

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liratheal 6th April 2009, 10:55 Quote
Didn't one of the Google board call twitter a "poor mans email"?
Blademrk 6th April 2009, 11:13 Quote
Google Ads on twitter would make it annoying I think. Especially if they went down the Intellitxt route.
TGImages 6th April 2009, 15:15 Quote
I admit I have never tried it... on the other hand I also don't really see the point. Mini messages? About all there is room for is telling people what you had for lunch and frankly I don't care. Reporting news this way is also pretty pointless... all you have room for is a headline which results in having to go somewhere to see the full story... at which point I will just us an RSS feed which at least isn't limited.
monkey_spank 6th April 2009, 15:42 Quote
I have just been reading up on Googles interest in Twitter and i couldn't help but notice this piece that was written on April fools day, gotta say i have to commend the creativeness of the article, the concept was so belivable along with the reasoning behind it! http://news.idealo.co.uk/news/5486/google-buys-twitter-for-700m.html
HourBeforeDawn 6th April 2009, 17:18 Quote
eh its no surprise although I find Twitter to be pointless to be honest.
notatoad 6th April 2009, 17:27 Quote
i'm pretty sure this exact rumour was floating around the blogs last week, and everybody decided it was bullcrap.
quack 6th April 2009, 23:00 Quote
Wow, a little behind are we bit-tech? 3 days ago it was known that Twitter wasn't even in talks.
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