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Intel and DreamWorks unveil InTru 3D

Intel and DreamWorks unveil InTru 3D

The InTru 3D demos are some of the coolest things shown at IDF.

During Renee James’ software keynote, Jeffrey Katzenberg, co-founder of DreamWorks Animation and creator of Shrek, was invited on stage to pose the question: “What’s the next step in movies?

Katzenberg jointly announced the InTru 3D brand with James and said that beginning in March 2009, all DreamWorks releases will be available in both 2D and 3D.

He continued by saying that all of the films would be recorded in 3D initially and you’ll be able to view the animated films though polarised glasses (as modelled by Katzenberg himself) in one of over 5,500 cinemas that already have RealD Cinema technology already installed.

One thing to note though is that movie theatres will need to acquire a new projector that’s able to propel the 3D scenes onto the screen before they can show DreamWorks’ new creations in 3D.

To demonstrate the new technology, we were shown an action-filled sequence from Kung Fu Panda that was specially re-mastered in 3D for IDF. Following this, we were shown a trailer from Monsters vs. Aliens that’s never been seen in public before and I have to say I was impressed with the level of immersion.

Intel and DreamWorks unveil InTru 3D Intel and DreamWorks unveil InTru 3D
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The film will be released on 27th March in the USA, but Katzenberg didn’t go into detail on when we can expect a European release. I can’t wait to see the full movie, if I’m honest – the trailer served as a great teaser of things to come.

I do have some concerns, though. First of all, the glasses weren’t exactly comfortable and even though they were much better than 3D glasses of times past, I still found myself suffering from a slight headache during the trailer. Maybe it’s something that goes away over time after you get used to the 3Dness of the motion picture.

Secondly, I’m concerned that this newfound technology will be abused, with both animators and producers forgetting what makes a great film because they’re so focused on making the thing look great in 3D. The same has happened with many modern-generation games trying to take advantage of spangly new graphical effects – the developer focuses too much on making the game pretty and then forgets to make it playable.

It's just a shame that I can't show you what it looked like...

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5 Comments

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samkiller42 21st August 2008, 22:29 Quote
Oh, that must be a big blow for AMD considering all of Dreamworks films that i know of are rendered on HP machines that use AMD CPU's. It seems Intel are swallowing every market that AMD either had or has, or could potentially get.

Sam
BurningFeetMan 21st August 2008, 23:21 Quote
This 3D technology gives me a headache too and when combined with a REALLY bad movie... I watched Spy Kids 3D with my 4 year old cousin once. Needless to say I never did regain use of the left side of my body. :(
mclean007 22nd August 2008, 10:01 Quote
Quote:
Secondly, I’m concerned that this newfound technology will be abused, with both animators and producers forgetting what makes a great film because they’re so focused on making the thing look great in 3D.
I'm sure that will happen, just as every advance in CGI brings with it some terrible movie which relies on said effects as its sole selling point, but after the novelty wears off, I think we'll see some really decent films making use of 3D for added immersion and dramatic effect.

Of course, the additional work to create a 3D version of a movie which has already been animated in a computer (where in essence you just re-render from two slightly offset 'eye' positions) is less than for live action 3D cinema, which requires special heavy dual optics cameras which have to be exactly synchronised and are very sensitive to camera shake etc.
devdevil85 22nd August 2008, 17:25 Quote
Well if done right, then I am really forward to this....
TerraKhan 25th August 2008, 15:26 Quote
Quote:
Originally Posted by BurningFeetMan
This 3D technology gives me a headache too and when combined with a REALLY bad movie... I watched Spy Kids 3D with my 4 year old cousin once. Needless to say I never did regain use of the left side of my body. :(

Spy Kids 3D was not done in the RealD format and was done using older 3D technology. There is an enormous difference between the older technology and the RealD movies. I recently saw jorney to the Center of the Earth in RealD and while the movie itself was not so great, the 3D was stellar!
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