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Radiohead’s free distribution yields results

Radiohead’s free distribution yields results

Those who downloaded and those who ordered the box set are content about their choices

Shortly after a study showed that P2P sharing increases CD sales, the revolutionary method Radiohead has used to distribute its new album that allows users to dictate their own album price for a download has announced its initial results.

Probably unsurprisingly, 62 percent of the people who downloaded their new album In Rainbows opted for the free method. However, of the remaining 38 percent, 17 percent dictated a price of between a penny and £2.00. 12 percent, the next largest group, chose a price between £4.01 and £6.00, just shy of what most albums cost on iTunes in the UK. An additional six percent chose between £2.01 and £4.00, and four percent were generous enough to dictate a price between £6.01 and £10.00.

Again unsurprisingly, record company associates such as Chris Castle, a seasoned music attorney and record executive, have quickly dismissed these numbers. Mr. Castle has stated that it’s way too early to try to extrapolate broad results from this one instance. He brings up the question of whether the band is making money – Radiohead has obviously still had to pay the costs to distribute music online, but hasn’t lost any revenue to record companies.

However, Castle wasn’t so quick to dismiss the practice altogether, stating "I think if (the music industry) had done this kind of thing a long time ago we'd all be better off." Castle has seen his rounds between working for A&M Records and representing popular performers such as Sheryl Crow, and brings up the fact that an album can be expected to generate money for at least two years starting from when the album is released and can be extended when a tour supplements an album.

Castle estimates that Radiohead earned between £4.5 million and £10 million per album while they were on contract with EMI, but EMI declined commentary on this subject. The average amount spent for each download equates to £1.13, and there was possibly a giant hike in the number of albums distributed.

"I may not agree with what they are doing but I think people should respect what the artist wants," Castle said. "If they want to give their music away, let them." He also brings up Radiohead’s much larger-than-normal following, and that these numbers can’t be extrapolated to all performers.

Trent Reznor, the front man for Nine Inch Nails who is also producing and releasing albums independently and digitally, has also chimed in. "I think there were some serious flaws with how they executed," Reznor said in an interview with CNET News.com last week, "but it was a good idea."

However, record companies are taking notice of their customers' interest in digital copies. EMI has announced that it will release Radiohead’s first six studio albums and one live album with multiple formats to choose from; one of which being uncompressed WAV files on a USB drive for £83.50.

Have you already downloaded In Rainbows or have you even ordered the box set in true support of the band and devotion to higher-quality audio? Share your thoughts over in the forums.

15 Comments

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Nedsbeds 8th November 2007, 11:41 Quote
Another relevant issue is that they managed to get the album out with no leaks. For such a popular band to manage this is quite rare.

Can't wait for December. I want my disk box now!
Hiren 8th November 2007, 11:58 Quote
Not sure about music on USD drives. That's a little werid to me. But credit to them for actually trying something new.
DXR_13KE 8th November 2007, 12:19 Quote
Quote:
Originally Posted by Hiren
Not sure about music on USD drives. That's a little werid to me. But credit to them for actually trying something new.

ditto....
DarkReaper 8th November 2007, 12:41 Quote
Seven albums worth of WAV... do I get to use the memory stick for standard file transfers?
Cupboard 8th November 2007, 13:15 Quote
It must be a pretty big flash drive... thats 7 CDs worth of music which is nearly 5GB, so is it a 4GB drive or what?
E.E.L. Ambiense 8th November 2007, 14:06 Quote
The truth of the matter is, they pulled $10 mill in money from this, and climbing. And that goes straight to them.
Drexial 8th November 2007, 14:27 Quote
this is by no means a new concept. the band Mellowdrone released their album free for DL and i believe $10 for a CD without a label and this was back in 2003. i feel this was far more of a test of how successful a venture like this could be, because they weren't a widely known name like radiohead. i DLed it and bought the CD cause not only did i respect what they were doing i like the music. i also love the title of the album "A Demonstration of Intellectual Property" and it really was. Maybe they aren't mega superstars now. But they have enough of a fan base to support what they love doing and they they are at least well off.
OleJ 8th November 2007, 17:46 Quote
"one of which being uncompressed WAV files on a USB drive for £83.50."
LOL! Welcome to the digital Millenium EMI. Or ppl could just buy the collection and rip it to FLAC thereby having both CDs with covers and all AND a digital lossless copy that takes up less.

But but but. Still great to see an initiative towards not locking customers down with DRM. Just a shame that they want it to cost a premium.
wharrad 8th November 2007, 21:27 Quote
Jonah from New End Original, Far, One Line Drawing and the Deftones has been allowing you to choose a price for his music since I first checked his website... Um, probably sometime around 1999/2000.... Also, you can choose the price for all merchandise.

He does send you the actual CD or t-shirt etc, so there is a minimum cost... But his figures, being a middle of the road artist and doing over many years... Should give a good figure. Record companies won't like his successes mind!
The_Beast 8th November 2007, 22:53 Quote
Radiohead made lot of money "selling" there CD this way
Irvine 9th November 2007, 00:31 Quote
Quote:
Originally Posted by OleJ
"one of which being uncompressed WAV files on a USB drive for £83.50."
LOL! Welcome to the digital Millenium EMI. Or ppl could just buy the collection and rip it to FLAC thereby having both CDs with covers and all AND a digital lossless copy that takes up less.

If they did that, then they wouldn't be able to DRM it. Doubtless, the WAVs on the USB drive will probably be locked down like hell.

And I wonder if they included multiple downloads in the numbers? I, for one, tried to download the album several times but failed because the link that they provided didn't work.
impar 9th November 2007, 11:59 Quote
Constructacon 9th November 2007, 22:11 Quote
I disagree. They obviously aren't caring what the per download cost is (because they offered it for free). What matters is how much money they make at the end of the day. To be honest - it's loooking like that could be a considerable amount. And the record companies got...... $0. A new day has dawned and it's high time [some] record labels took off their rose coloured glasses and looked at the world as it is. No longer will we accept them bleeding us in the name of the artist.
impar 10th November 2007, 00:59 Quote
Greetings!
Quote:
Originally Posted by Constructacon
And the record companies got...... $0.
The record company will get its share when the hard copy gets released.
DXR_13KE 10th November 2007, 10:56 Quote
but not as much as they would have if they were the first to release it.....
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