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Microsoft wants to drop DRM too

Microsoft wants to drop DRM too

Let's get down with DRM, says Microsoft.

Following in the footsteps of Apple and EMI, Microsoft has said that it will also start selling music online without DRM protection soon.

It’s fairly obvious that this is a response to Apple’s lead, but a Microsoft spokesperson was quick to highlight that EMI’s deal with Apple wasn’t exclusive. The spokesperson also claimed that the company has been discussing the possibility of offering DRM-free music on its Zune player with EMI and other record companies “for some time now”.

The question, of course, is whether Microsoft will expect consumers to pay more for DRM-free music in the same way that Apple has done so?

At this moment in time, we don’t know the answer to that and it is likely to depend on the record labels. Thus, it looks likely that DRM-free tracks are going to cost more if Apple’s deal with EMI is anything to go by.

One thing is for sure, Microsoft has made quite a dramatic u-turn after Steve Jobs’ open letter to the recording industry, which called for an end to DRM. At that time, Microsoft claimed the letter was naive and irresponsible – oh how times have changed!

Whatever the case, this news is surely not going to please the RIAA, but then most people want to stick two fingers up at the organisation for one reason or another. Got a thought? Share it with us in the forums.

25 Comments

Discuss in the forums Reply
sinizterguy 10th April 2007, 12:48 Quote
Now if we could get the DRM off video products too.
mikeuk2004 10th April 2007, 12:53 Quote
What happens to all the music you have purchased with dRM on it. Are they going to unlock it for you ??
DXR_13KE 10th April 2007, 13:16 Quote
this will be stopped by the RIAA...... i bet the rest of my chocolate almonds.
rupbert 10th April 2007, 13:20 Quote
A DRM free Zune player will be a genuine iPod competitor as the hardware itself is quite nice, with a lovely screen and simple interface.

I can't wait to see Zune v2 if Microsoft do eventually go DRM free, it's only a matter of time.
Djpuk 10th April 2007, 13:40 Quote
The user rejection of DRM seems to have pushed the manufacturers in to going this way with the labels, it is just a shame they did not listen at the start.
I guess they thouht it would only be the technical of us who would care, how wrong they were....
Power to the people is what I say.
planki 10th April 2007, 16:17 Quote
the moral and nice thing to do would be to unlock all current drm protected music bought through legimate means, however i suspect that Apple wouldn't do it as they would be losing the tie in that existing consumers have to Apple products.
rupbert 10th April 2007, 16:32 Quote
Quote:
Originally Posted by planki
the moral and nice thing to do would be to unlock all current drm protected music bought through legimate means, however i suspect that Apple wouldn't do it as they would be losing the tie in that existing consumers have to Apple products.

The problem is that it's not for Apple to make this decision.
Tyinsar 10th April 2007, 17:09 Quote
When I saw the headline I was hoping that MS was trying to drop some of the DRM from Vista. :(

But at least the article points to the possibility of a "Plays For Sure" that actually "plays for sure". That would be good.
pendragon 10th April 2007, 18:26 Quote
two fingers up? how about one finger? :D
Bauul 10th April 2007, 18:35 Quote
A Zune player that could genuinely share music would be wicked, imagine a gig where the lead singer just holds up his Zune and says "this is our new single, enjoy!" and everyone in the audience recieves the mp3 there and then, now that would be something!
planki 10th April 2007, 18:52 Quote
Quote:
Originally Posted by rupbert
The problem is that it's not for Apple to make this decision.

suppose but surely they would be able to have some leverage over songs that they have allready sold to existing customers.
koola 10th April 2007, 19:20 Quote
Quote:
Originally Posted by rupbert
A DRM free Zune player will be a genuine iPod competitor as the hardware itself is quite nice, with a lovely screen and simple interface.
Quote:
Originally Posted by Paul Thurrott
To hear Microsoft tell the story, you’d think its recently released Zune MP3 was doing just fine: Sales of the widely-reviled device were “exactly within our expectations,” a Microsoft spokesperson said recently. Reality, however, is a bit more cruel: After appearing in the top 10 on Amazon.com’s list of best-selling electronics devices for about a week after its debut, the highest-charting Zune model today can only be found if you scroll quite a ways down the list: The black Zune is currently nestled at number 95. The white and brown models, even more embarrassingly, can be found at numbers 866 and 687, respectively. Michael Gartenberg of Jupiter Research refers to Amazon’s sales list as “a pretty good indicator of consumer interest.”

So what went wrong? Just about everything, actually. The Zune provides only a small portion of the functionality a consumer gets with an iPod, and it does so with a device is that delivers less batter life and yet costs exactly the same as a comparable iPod. The Zune is incompatible with every single online service on the planet, even those that utilize Microsoft’s PlaysForSure technologies. Zune’s marketing is abysmal, while Microsoft appears to be going to great lengths to mimic everything about the iPod it can while offering virtually no real benefits over Apple’s dominant solutions.
Taken from here

Sure, DRM free would help the zune, but the iPod would win in the end...
genesisofthesith 10th April 2007, 19:24 Quote
Doesn't do a lot of good selling music drm free if its in a proprietary audio format (wma) that a number of your rivals (including the market leader) aren't compatable with.
rupbert 10th April 2007, 19:26 Quote
Quote:
Originally Posted by koola

Sure, DRM free would help the zune, but the iPod would win in the end...

I agree.

If iTunes had sold DRM free music from the beginning they would have potentially sold 100x the amount of music.

I remember reading recently that iTunes have sold roughly 20 songs for every iPod sold. Now considering how many iPods there are that number may still seem high, but the fact that people have preferred to load music onto their iPods by other means points to a serious problem.

Now that problem won't exist much longer, I think iTunes is going to explode.
rupbert 10th April 2007, 19:29 Quote
Quote:
Originally Posted by genesisofthesith
Does't do a lot of good selling music drm free if its in a proprietary audio format (wma) that a number of your rivals (including the market leader) aren't compatable with.

Indeed.

However I would suggest .aac could become the standard format rather than .mp3 as it offers much better compression.
DXR_13KE 10th April 2007, 20:58 Quote
what about .ogg?
Kipman725 10th April 2007, 21:04 Quote
what about FLAC and getting some quality back in the scheme of things, I wonder if anyone else is seeing this like I am:
CD's (too expensive) > DRM'd downloads (lousy quality DRM more expensive) > non drm'ed downloads (lousey quality, even more expensive)

where are my better than cd quality cheaper than cds with no drm'ed downloads?
rupbert 10th April 2007, 21:05 Quote
Quote:
Originally Posted by DXR_13KE
what about .ogg?

Perhaps better in terms of sound quality, but .aac has been supported for some time now amongst portable audio devices.
rupbert 10th April 2007, 21:11 Quote
Quote:
Originally Posted by Kipman725
...
where are my better than cd quality cheaper than cds with no drm'ed downloads?

Far, far on the horizon unfortunately.

The average joe was satisfied with 128 bit-rate music for quite some time now, and the move to 256 was long overdue.
Tyinsar 10th April 2007, 21:27 Quote
Quote:
Originally Posted by pendragon
two fingers up? how about one finger? :D
From what I've been told; in the UK, the two fingers mean the same as the one in the USA.

http://en.wikipedia.org/wiki/V_sign#The_V_sign_as_an_insult
rupbert 10th April 2007, 21:29 Quote
Quote:
Originally Posted by Tyinsar
From what I've been told; in the UK, the two fingers mean the same as the one in the USA.

Yep, holding two fingers up in the US won't get much of a reaction.
eddtox 10th April 2007, 23:01 Quote
hmm... isnt this the company which packed their newest flagship product (vista) with so much DRM-esque features that u can't even get hardware to run on it unless the manufacturers pay microsoft to get a driver signature?
Aankhen 10th April 2007, 23:24 Quote
Quote:
Originally Posted by rupbert
However I would suggest .aac could become the standard format rather than .mp3 as it offers much better compression.
AAC would be nice. FLAC would be even better. WavPack would be awesome. ;)
rupbert 11th April 2007, 08:20 Quote
Quote:
Originally Posted by eddtox
hmm... isnt this the company which packed their newest flagship product (vista) with so much DRM-esque features that u can't even get hardware to run on it unless the manufacturers pay microsoft to get a driver signature?

Again though, much of this was not down to Microsofts choosing.

To attract support from hardware and software companies Microsoft had to show that their OS was heavily constructed around DRM...
stevie1556 12th April 2007, 01:42 Quote
THe DRM enviroments of Vista can mostly be removed with either a new service pack or a web update, if/when the industry is ready.

Personally, I have a Neo mStation mp3 player in my car, sits in the boot with a remote control up front. I've upgraded the hard drive on it to one that can hold 250gb of music. I would love to see an iPod that can handle that much music, as loads of people are now getting iPod ready car head units.
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