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Microsoft bribes for Live Search

Microsoft bribes for Live Search

"Do you like it? How about if we pay you to use it? Yeah, thought so."

Sometimes, you just have to acknowledge that you're a little fish in a pond full of very big ones. That must be hard to accept for some, particularly those who are used to excelling and dominating so much - companies like Microsoft. The new Live Search feature hasn't exactly been taking the market by storm, after all. So now, they're flat out bribing companies to use it.

Of course, incentives are frankly not a horrible thing, and are certainly common in the business world. But Microsoft is so desperate to get companies interested in its product, it is offering to pay them for making Live Search the default in their corporations. And it's not even ashamed about the practice - in fact, it's an official deal known as "Service Credits for Web Search."

Here's a bit out of the PowerPoint presentation:

"Employees search the web daily with tools from Google, Microsoft, or Yahoo. OEMs and web sites are already earning credits based on searches that their users bring. Now, your organization can earn credits for Microsoft web searches and redeem them for Microsoft or preferred partner deployment and training services. More searches earns more credits towards the services you value."

The cash being offered is not exactly small - between $2 and $10 USD per computer per year, along with signing bonuses. Though that may not sound like a lot, when you consider it going over thousands of computers in a large corporate network the figure really begins to mount. Even if these credits can only be redeemed for more software or training, it is certainly an enticing offer.

If you're looking to sign up, don't look too hard. Only enterprise-level businesses can apply, no individuals are allowed in the service. The feature also requires fairly up-to-date setups, as Internet Explorer 7 is required to make use of the program. And future payouts also depend on the employees and how hard management "sells the message" of using Windows Live search - if everyone just jumps their browsers to Google, the company won't get the money.

Microsoft is certainly throwing its money into this move, but one only has to look at the search tallies to understand why. It only has 6% of the market share, compared to Google's 60%. Whether this will change it is unknown, but I can bet it will at least be a serious headache for employees that work for companies making the switch.

Do you have a thought on Microsoft's plan? Tell us your thoughts on whether it's bribery, shameless self-promotion or just an all-around interesting idea in our forums.

8 Comments

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BlueDemon 19th March 2007, 09:44 Quote
This is just... wrong! I sure wouldn't like to be an employee in a company that would require me to use Live Search.
<A88> 19th March 2007, 09:58 Quote
I use Live Search mainly because I prefer the site's setup to Google, it's a lot more flexible and has some nifty features. However Microsoft aren't going to catch up until they get the basics right, and I keep finding myself having to revert to Google when Live Search doesn't yield the right results...after all, the biggest part of a search engine is, well, its search engine.

<A88>
koola 19th March 2007, 10:16 Quote
Live search is franky crap. I use google because it's fast, accurate and has minimal ads.

Having to use a Win OS at work is bad enough, now they want to bribe companies to only use their search engine, please.. :|
Lazlow 19th March 2007, 11:06 Quote
I like the idea of getting a corporate company to all use the same search engine, but their method to achieving it I dislike. It makes sense having all employees working from the same search engine - but at the end of the day, it'll be Google.
mikeuk2004 19th March 2007, 12:05 Quote
and once they have domination and knocked google out the market they will then force us to pay for a search engine. 10p a search?
r4tch3t 19th March 2007, 12:41 Quote
The only way they can get people to use their search then?
I will always use Google, it gets me what I need quickly and accurately. Every other search is either ad bloated or just plain crap.
DXR_13KE 19th March 2007, 23:17 Quote
and another search engine for the list for search engines that i will never use.
Kipman725 20th March 2007, 20:34 Quote
only bit of the live bit I have liked is the sat pics which seem in places to be higher res than google earth and have an ok interface.
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