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Oh, baby...mmm, unwrap that box.

Oh, baby...mmm, unwrap that box.

Do you dream of watching the beautiful curves of this box get ripped into? Please, don't tell us.

From our WTF? Department...

A new form of internet "porn" is sweeping the world, and much like any other fetish, it has many other people confused. Videos are sprouting up across YouTube, Google Video and other sites detailing the literal geeky wet-dream: unboxing.

According to The Register, more than 73,000 viewers witnessed a man open a PS3 box on YouTube since November 11th. A further search has detailed many other videos, each involving a person unboxing his (or, in rare cases, her) new merchandise. Some of the most popular brands include the likes of Nintendo, Sony, and Palm.

The craze is getting to be large enough that it even has two websites devoted to it. First, there's unbox.it, a blog-style site that tracks down various unboxing videos. Then, there's unboxing.com, which takes on more of a full news-style site and carries the tag-line "Vicarious thrills from opening new gear. Share in the unboxing ceremony!"

It just goes to show that you can find just about anything on the net nowadays. Though all of this sounds a little to the left (ok, maybe more than a little) of "completely strange," we're betting it's just a harmless fad. After all, would you really get excited over watching a dude unwrap his Wii?

Better yet, don't answer that. But you can talk about unboxing (in all of its glory) in our forums if you'd like. Just please keep it clean.

29 Comments

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DougEdey 11th December 2006, 17:27 Quote
It was in the Wall Street Journal aswell I think.

SCARY stuff
M4RTIN 11th December 2006, 17:32 Quote
hardcore stuff.
DXR_13KE 11th December 2006, 17:37 Quote
who doesn't like to unwrap (or in this case, unbox) presents? :p
Omnituens 11th December 2006, 17:38 Quote
It's an N64.
<A88> 11th December 2006, 18:09 Quote
Until Kleenex sales rise as a result of this, it's just harmless fun ;).

<A88>
WarMachine 11th December 2006, 18:21 Quote
I have to say, I do love a good unboxing.

Video of such, not so much.
LVMike 11th December 2006, 18:29 Quote
****ing stupid stuff
ajack 11th December 2006, 18:36 Quote
That's hot.
antiHero 11th December 2006, 18:46 Quote
Quote:
Originally Posted by DXR_13KE
who doesn't like to unwrap (or in this case, unbox) presents? :p

If its my own stuff its cool, but in this case its kinda weird!
Nexxo 11th December 2006, 18:48 Quote
Hmmm... styrofoam padding...

And don't forget the thrill of deflowering that virginal shrinkwrap... :p
SteveyG 11th December 2006, 18:54 Quote
I'd hit it.
Cabe 11th December 2006, 19:00 Quote
Best smell in the world is that "NewTechSmell"

to a lesser degree the smell of a games manual (usually the onlything they are good for)
wafflesomd 11th December 2006, 19:22 Quote
Quote:
Originally Posted by Omnituens
It's an N64.


AHAHAHAHA
Stuey 11th December 2006, 19:42 Quote
I LOVE opening packages. But watching someone else upen their new toy = err...

It might be like watching someone play a game and not getting a turn yourself. Utterly irritating. Also, what does this tell us about the kind of people that are in to this (no offense guys - well, maybe some).
Atomic 11th December 2006, 19:57 Quote
Who doesn't like new stuff? But watching videos of other people opening new stuff is just weird!
Tyinsar 11th December 2006, 20:13 Quote
I Think I'd watch as much "unboxing" as real boxing (i.e. none) - kick-boxing on the other hand... nah, I don't watch that either.
Neogumbercules 11th December 2006, 21:06 Quote
http://www.youtube.com/watch?v=RgTaK1h-5Gc


Am I the only one who loves to unbox in the car right after leaving the store?
mattthegamer463 11th December 2006, 21:52 Quote
Unboxing is cool when its in person, but watching it is totally not cool. Its depressing that people even sit through watching it, and even more depressing that it gets people "excited" to say the least.
glaeken 11th December 2006, 23:18 Quote
I'm not going to lie to you, that's messed up.
Perforated 11th December 2006, 23:41 Quote
"I often find myself downloading videos on the internet for some Palm action."

mentioning "palm" in there was baiting us, really, wasn't it? :p
Stuey 12th December 2006, 02:40 Quote
Quote:
Originally Posted by Neogumbercules
http://www.youtube.com/watch?v=RgTaK1h-5Gc


Am I the only one who loves to unbox in the car right after leaving the store?
lol.
Duste 12th December 2006, 03:03 Quote
Quite disturbing. :|
notatoad 12th December 2006, 05:36 Quote
Quote:
Originally Posted by Neogumbercules

Am I the only one who loves to unbox in the car right after leaving the store?

in the car is pointless because there is no power outlet. my unboxings wait until the first place i can plug stuff in

edit: woot!! i'm a multimodder!
Colonel Sanders 12th December 2006, 05:59 Quote
I like opening new boxes to see the quality of the packaging. I think it's very impressive to see how little space a company can pack their product into. I might watch a clip of someone unboxing a PS3/360 simply to see the quality of the packaging, but I have no real desire to see any other products unboxed.

L J
Tyinsar 12th December 2006, 06:16 Quote
And yet so many products come in a large, almost empty, shelf display box - I've seen games come in a large display box with a smaller display box inside and nothing but a filler and a CD in an envelope inside that.

I'm always amazed at what all goes into laptops but have never cared to disassemble one (though as a kid I had a penchant for disassembling watches).
Colonel Sanders 12th December 2006, 06:54 Quote
I kinda miss the days when games came in full size boxes. In my opinion, games that have nothing more than a CD case (like $10 games, or the modern "plastic boxes") are just examples of excessively cheap packaging.

L J
rupbert 12th December 2006, 09:44 Quote
Quote:
Originally Posted by SteveyG
I'd hit it.

:)
Mother-Goose 12th December 2006, 10:21 Quote
The best bit of that bulletin was : From our WTF? Department

I would say its an april fools but clearly it isn't, which actually makes it a little worse.
Flibblebot 12th December 2006, 14:40 Quote
Quote:
Originally Posted by Tyinsar
And yet so many products come in a large, almost empty, shelf display box - I've seen games come in a large display box with a smaller display box inside and nothing but a filler and a CD in an envelope inside that.
In Europe, that's actually illegal - which is why most applications are now sold in plain old DVD cases. I think it had something to do with misrepresentation - the size of the box indicated that you were getting more for your money than was actually inside the box.

As for unboxing, I'm with everyone else on this one: I like uboxing my own stuff, I don't get a kick out of watching someone else do it...
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