Andrew House is the new president of SCEE and has some rather high hopes for the PlayStation 3...
The new president of Sony Computer Entertainment Europe, Andrew House, has some rather optimistic aims for the PS3, hoping that the Wii market will eventually migrate to the PS3.
Andrew has only stepped into the role of SCEE president in the last few weeks, taking over from David Reeves who recently left the company. Like his predecessor House thinks that the PS3 will stay on the market for a long, long time, reiterating previous Sony claims about the ten-year life cycle planned for the company.
Talking about how the console will remain profitable into those later years House said he believed that it's likely that Nintendo Wii owners who are only just getting into gaming will inevitably migrate to the PlayStation 3 in time.
"If you look back at previous lifecycles, like PS2 versus N64 [sic], we have lots of data that suggests that lots of people bought into N64 as their entry level gaming device, and were happy to upgrade to a more powerful machine later in the life cycle when the price point was right for them,
" he told Edge Online
"I think we’re going to see this later on PS3, and the fact that it’s a Blu-ray player as well and that there’s a [greater] wealth of network based experiences than are perhaps available on the device they already have will add to the proposition.
Microsoft meanwhile are increasingly focusing on digital media, rather than high-definition disc formats, while Nintendo seems unconcerned with media content on consoles. Regarding the thorny issue of a price cut though, House was cagey at best.
"I think you have to position price points around business facing issues like profitability, but I put that in the context of a long life cycle,
" he said.
"The great thing for me is that European consumers have understood the total value proposition that you get with PS3, not focused solely on pricing. We will have to constantly monitor that and make adjustments when all the factors come into play and make the right decisions at the right time.
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