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EA: "We want to make quality games"

EA: "We want to make quality games"

EA has recently tried to freshen things up with new and innovative games like Mirror's Edge and Dead Space.

EA's CEO John Riccitiello has re-iterated that he is trying to lead the company away from it's reputation of making cheap and cheerful cash-ins and repetitive sports games and more towards innovative, quality titles.

That said, he does admit that the company need to make a profit too - but he doesn't believe there needs to be a distinction between profit and quality.

"Some of my greatest beliefs regarding gaming are that our art form is today - or certainly has the potential - to be recognised as the peer of the best of Hollywood movies. I want to help others see that." said Riccitiello in an interview with the Academy of Interactive Arts and Sciences.

"I also believe that there is no inherent conflict between great creativity and achieving strong profitability - I believe they go hand in hand. More than trying to work on my legacy, I want to work to prove both of these points are true and see a day when these ideas are seen as common knowledge."

In the last year or so Riccitiello has tried to lead the publisher away from repetitive sports titles and more towards unique, fresh IPs like Dead Space, Spore and Mirror's Edge. The company has also been moving closer to digital releases over systems like Steam - albeit slowly and currently only in some territories.

What do you think of EA's progress lately? Are they still the evil big brother of the industry, shattering everything with a money-fist, or are they getting better? Let us know what you think in the forums.

38 Comments

Discuss in the forums Reply
Tokukachi 21st January 2009, 11:38 Quote
I'm not happy with EA, they push games out to early, resulting in buggy, un-polished games, and once they have your money seem to be in no hurry to fix them.
itazura 21st January 2009, 11:42 Quote
if it means more quality like mirror's edge and dead space then i'm all for it :D

really enjoyed both of those.
Volund 21st January 2009, 11:44 Quote
now if they could only drop the prices....
kenco_uk 21st January 2009, 11:49 Quote
Here's a plea:

Please make Need For Speed rather special again. Y'know, like how it used to be.
janesy B 21st January 2009, 11:52 Quote
Quote:
Originally Posted by kenco_uk
Here's a plea:

Please make Need For Speed rather special again. Y'know, like how it used to be.

with exotic supercars and exotic tracks? Count me in. I spent hours and hours playing NFS 2SE!
Gunsmith 21st January 2009, 11:55 Quote
NFS is dead due to EA's cash in policy and them trying to please everyone, let it die for 5 years and then bring it back
Tyrmot 21st January 2009, 12:02 Quote
Quote:
Are they still the evil big brother of the industry, shattering everything with a money-fist, or are they getting better?

I would suggest a bit of both at the moment. They are still doing a lot wrong (DRM anyone?) but there does seem to be an attempt to get some right as well, like ME and DS which were both innovative and good games, so fair play to them for that.
Tim S 21st January 2009, 12:03 Quote
Quote:
Originally Posted by janesy B
Quote:
Originally Posted by kenco_uk
Here's a plea:

Please make Need For Speed rather special again. Y'know, like how it used to be.

with exotic supercars and exotic tracks? Count me in. I spent hours and hours playing NFS 2SE!

The original is the best :p
benjamyn 21st January 2009, 12:08 Quote
They're certainly improving. New IP focus, cancelling NfS series which was very stale, taking more time for development.

Still we all know the sports titles will still be a yearly update, despite that most of the upgrades could be done in a patch.

Meanwhile Activision are following EA's old route. Fresh IP? Pfft... they want something that sells well and will continue to do so year after year, no matter how much quality drops.
Jordan Wise 21st January 2009, 12:08 Quote
Errm, I think you'll find that hot pursuit was the best need for speed game, by a country mile

And they are getting better, still loads to do though
V3ctor 21st January 2009, 12:14 Quote
"We want to make quality games" -- When Hell freezes over!!
kenco_uk 21st January 2009, 12:37 Quote
Quote:
Originally Posted by Jordan Wise
Errm, I think you'll find that hot pursuit was the best need for speed game, by a country mile

And they are getting better, still loads to do though

Not a chance. Most Wanted is the king! Admittedly, it's not an ancient game, being just over 3 years old, but the quality since then has tumbled ever downwards. Carbon, Pro Street then Undercover seem to actively be an attempt to kill off the series.

Well, I say no! It cannot be allowed!

Update the graphics, yes!
Better sounds/music, indeed!
But at least make the damn thing playable! I'd like to feel as if I'm in control of a car, not a tugboat in a force ten hurricane!
B1GBUD 21st January 2009, 12:41 Quote
EA have been slowly killing off their fanbase for some time now. I am very reluctant to part with my hard earned cash for some of the tripe they've been pushing out recently.

I'm still scarred from what EA/Dice did to BF2 after numerous patches / nerfs to please the whingers.

With the announcement of BF3 http://uk.pc.ign.com/articles/946/946441p1.html I hope they learn from past mistakes!
UrbanMarine 21st January 2009, 12:42 Quote
How about you start by STOP buying up game rights then stashing them away so no one can make them!!!!!!!!!!!!! They butchered Interplay!
bowman 21st January 2009, 12:45 Quote
Stop making 4 hour games and milking them with equally short sequels and DLC.
Stop dumbing games down for a console audience.
Stop doing crappy ports.
Stop doing timed exclusives.
Stop using SecuROM and start using Steam exclusively.
Ditch your 'EA Downloader' crapware, your affiliation with GameSpy because it sucks, and your EA Store. Steam, Steam, Steam.
kenco_uk 21st January 2009, 12:55 Quote
Quote:
Originally Posted by bowman
Stop making 4 hour games and milking them with equally short sequels and DLC.
Stop dumbing games down for a console audience.
Stop doing crappy ports.
Stop doing timed exclusives.
Stop using SecuROM and start using Steam exclusively.
Ditch your 'EA Downloader' crapware, your affiliation with GameSpy because it sucks, and your EA Store. Steam, Steam, Steam.

Quoted for the Truth.

The EA Downloader: When I won a download of Crysis, was painful to use. It would, when downloading, make my whole system stutter. As soon as the program was exited, everything was normal. Very strange.

Crappy ports: Having to turn off v-sync in Dead Space to stop the mouse delay. NFS Undercover playing like tripe, gfx not updated.

4 hour games: Perhaps lasted marginally longer, but Spore for one.

Using Steam: Agree. Very little can touch it. Valve seem to have it sussed.
V3ctor 21st January 2009, 13:05 Quote
Valve only has the 1€ = 1$ problem... That is why I don't buy more games there. It's unfair to EU costumers.
naokaji 21st January 2009, 13:07 Quote
EA wants to make quality games? has hell frozen over, the pope converted to buddhism and all nerds got laid?

Mirror's Edge was a good first go, I hope they won't abandon their new found sense for quality too quickly.
Gunsmith 21st January 2009, 13:12 Quote
Quote:
Originally Posted by Jordan Wise
Errm, I think you'll find that hot pursuit was the best need for speed game, by a country mile
Quote:
Originally Posted by kenco_uk
Not a chance. Most Wanted is the king!

silly children, Porsche Unleased.
End.
Redbeaver 21st January 2009, 14:16 Quote
i love mirror's edge and dead space.

gluck EA.
Quote:
Originally Posted by bowman

Stop dumbing games down for a console audience.
Stop using SecuROM and start using Steam exclusively.
Ditch your 'EA Downloader' crapware, your affiliation with GameSpy because it sucks, and your EA Store. Steam, Steam, Steam.

ain't gonna happen. u can count on that.

why? coz thats where the money is.
D3s3rt_F0x 21st January 2009, 14:28 Quote
Quote:
Originally Posted by B1GBUD
With the announcement of BF3 http://uk.pc.ign.com/articles/946/946441p1.html I hope they learn from past mistakes!

I just hope they go back to 1942 was far more skillful inpaticular with the artillery units god I loved that game.
kenco_uk 21st January 2009, 14:46 Quote
Quote:
Originally Posted by Gunsmith
silly children, Porsche Unleased.
End.

I played a demo of that on the PS and thought it was a bit pants tbh.
Gunsmith 21st January 2009, 14:56 Quote
Quote:
Originally Posted by kenco_uk
I played a demo of that on the PS

error revealed.
kenco_uk 21st January 2009, 15:08 Quote
Quote:
Originally Posted by Gunsmith
error revealed.

It just goes to show how good they were/still are at porting then.

The PC version gained awards and decent reviews and the PS version was mostly naff. Hey-ho.
pendragon 21st January 2009, 17:55 Quote
they need to stop releasing games with crappy DRM, but I'm happy they're trying new things.. it's a good direction to go in.
KayinBlack 21st January 2009, 18:06 Quote
Stop making crap. That will make you improve 100%.
Otto69 21st January 2009, 18:28 Quote
Yeah and elsewhere in the news "Riccitiello: 'No Inherent Conflict' Between Creativity And Profitability" Oh. I guess it must have been other things besides lack of creativity that caused EA.com the online effort that Riccitello was in charge of before taking his golden parachute the first time after screwing it up, to die in 2000/2001.
Lepermessiah 21st January 2009, 19:12 Quote
I want to bang Aylssa Milano, what's their point?
WildThing 21st January 2009, 19:34 Quote
I'm certainly no big fan of EA, but I gotta say his statement is encouraging. I just hope he means it, and we start seeing a bit more effort from EA, wishful thinking though that may be. :(
popcornuk1983 22nd January 2009, 00:09 Quote
If this is the way EA is going then.............bloody marvelous!

I liked mirrors edge (pity it didn't do so well) and dead space. For me it was a refreshing break from the endless sequels and generic FPS games.

As for need for speed. They better do something quick. pro street was balls, and undercover was a poor attempt to copy the glory of most wanted....sigh....those were the days.
Marc5002 22nd January 2009, 00:13 Quote
I say EA games made progress but there biggest problems is Online Server and DRM issue
And if they could do a worthy Expension for Spore / and that mirrior edge II will be good I'm in
they are confirmation for even probabely a Dead space II SO I wonder when it out and if they continue that way
i'm likely to play there game : EA Games made about only 10 game that impressed me a little
And that Because They Taken Westwood a part of it
Aragon Speed 22nd January 2009, 03:50 Quote
EA: "We want to make quality games"

Then may I suggest you plough your money into good scriptwriters and maybe an author or two for plot lines (Original Half Life anyone?) instead of seeing how many half naked girls you can squeeze into your game to get hormonally challenged teenagers interested?
RotoSequence 22nd January 2009, 10:45 Quote
I can't help but pity EA - they're trying so hard to make people like them, but they're having a hard time making money. Let them try, and buy their games if you like them. Everyone will win in the end - except for when it comes to DRM. DRM is lose/lose.
CardJoe 22nd January 2009, 11:22 Quote
Quote:
Originally Posted by Aragon Speed
EA: "We want to make quality games"

Then may I suggest you plough your money into good scriptwriters and maybe an author or two for plot lines (Original Half Life anyone?) instead of seeing how many half naked girls you can squeeze into your game to get hormonally challenged teenagers interested?

EA actually have some really good writers on board, like Rhianna Pratchett. I don't immediately recall any naked girls in any recent EA games...?
HourBeforeDawn 22nd January 2009, 21:56 Quote
Wait isnt most of these games that people are praising made from a different company and EA just flip the bill? I thought they were more a long the lines of funding games then making them? or am I mixed up on how all that works?
CardJoe 22nd January 2009, 22:12 Quote
Quote:
Originally Posted by HourBeforeDawn
Wait isnt most of these games that people are praising made from a different company and EA just flip the bill? I thought they were more a long the lines of funding games then making them? or am I mixed up on how all that works?

EA is a publisher, which means they pay the people who make the games in order for the right to sell it. The developer gets a lump sum and maybe a royalty or two, while the publisher keeps the profit. Developers can self publish of course, but then they run more risk and need more funds, etc.

EA however also owns a number of studios and has some internal studios. Take Left4Dead for example - EA published it in retail, but it was developed by Valve. Since Valve isn't owned by EA in anyway, EA don't get any credit for Left4Dead.

Mirror's Edge, Spore and Dead Space on the other hand were all made by internal dev teams or studios that EA owns - like Dice and Maxis. EA both developed them and published them, so they as company get the credit.

EA only used to make games like FIFA '07, '08, '09, etc - but are now trying to move away from that image.
Otto69 22nd January 2009, 23:22 Quote
EA just laid off another 200+ people today.
LordPyrinc 22nd January 2009, 23:46 Quote
Three letters: DRM

Nuff said.
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