AMD also cuts processor prices

Author: Tim Smalley
Published: 20th January 2009
Comments (12) Stumble
AMD also cuts processor prices

Within hours of Intel cutting its processor prices, AMD has responded by trimming the prices for its new 45nm Phenom II CPUs.

Within hours of Intel cutting its processor prices, AMD has responded by trimming the prices for its new 45nm Phenom II CPUs.

Although the prices haven't affected AMD's official price list, Novatech and Newegg have reduced the price of both the 940 and 920 processors.

In the UK, the Phenom II X4 940 Black Edition was selling for around £220 including VAT and Novatech is now selling a boxed retail Phenom II X4 940 for under £190. Meanwhile, the 920 was selling for about £190 and Novatech now has it down at £160.

Over the pond, Newegg is now selling the 940 and 920 for $235 and $195 respectively. AMD's unit prices when the processors are bought in 1,000 unit quantities are $275 and $235, so we assume AMD has started to offer rebates to retailers ahead of an official price cut.

This is clearly in response to Intel's recent price cuts and it keeps the Phenom II processors very competitive indeed – the Phenom II X4 940 is price-competitive with the Q9400, while the 920 is just a little bit more expensive than the Q8300.

What do you think about the new price points? Tell us in the forums.
Quote amacieli 20th January 2009, 14:54
um, skuze me for being ignorant, but if the official price list hasn't budged, then this is all the retailers' idea, and not an amd-sanctioned price cut...
Quote Goty 20th January 2009, 15:03
If it was just the retailer instead of an official price cut, then they wouldn't have all dropped the prices simultaneously and by the same amount =)
Quote amacieli 20th January 2009, 15:32
yah, maybe, but bit of a stretch to refer to newegg and novatech as "all". love newegg an' all, but it's pricegrabber that's my real friend.
Quote Redbeaver 20th January 2009, 15:39
gotta luve price war.
Quote Tim S 20th January 2009, 16:09
Quote:
Originally Posted by amacieli
um, skuze me for being ignorant, but if the official price list hasn't budged, then this is all the retailers' idea, and not an amd-sanctioned price cut...

Actually, it is probably AMD giving the retailers a rebate ahead of an official price cut. That's the way it usually works as the retailers do not have enough margin to reduce prices by about 17 percent... that's especially true in the UK where single digit margins are not uncommon.
Quote ssj12 20th January 2009, 16:37
OK so AMD is cutting their workforce 9% yet believes they can turn things around if they drop the price 17% this soon?

They really should have waited a month at least.
Quote -EVRE- 20th January 2009, 20:28
Quote:
Originally Posted by ssj12
OK so AMD is cutting their workforce 9% yet believes they can turn things around if they drop the price 17% this soon?

They really should have waited a month at least.

Sure.... why not? a few more units sold by Intel because the AMD product wasnt price competitive... that makes sense to me too. *sigh.. what ever*

in business... even if you sell at a loss having the CASH FLOW is king! without cash flow a business dies.
Quote Ending Credits 20th January 2009, 20:33
Yeah, now I don't have cash next month I will have cash but the month after that I'll have spent it all. :p

That said, if I had the cash I'd consider a Phenom II if prices go below £150 or so.
Quote [USRF]Obiwan 21st January 2009, 09:56
funy, i was just getting together a system upgrade (mobo,ram,proc,videocard) based on the Intel and on the AMD platform, viewing benchmarks, chip sets etc. My overall conclusion was that a Phenom II BE 940 with a 790GX chipset motherboard and cheap DDR2 ram was the winner in my list. Slashing of 180 euro of the Intel Quad Q9550 P45 based counterpart i had chosen. Both setups included a Gigabyte GTX285 (356 euro) and 4GB OCZ reaper (64 euro)

In the Dutch webshop I was using for reverence the Phenom was 249 euro yesterday, and now it is 216 euro!
The Q9950 remains the same at 251 euro. I will see if it changes in the next week.

All I can say, this is good for the consumer
Quote Teq 21st January 2009, 10:36
It does show that AMD have a competitive product for Intel to start dropping prices, I am seriously considering a Phenom || for my second box (Q9300 currently but its a pants overclocker :P )
Quote Xir 21st January 2009, 12:08
Hey USRF Obiwan...what webshop are you using in NL? (as my parents live in NL)
Quote wuyanxu 21st January 2009, 16:09
so how does 920 compare to q9550?
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