VIA has decided to leave the third-party motherboard chipset market to AMD and Intel and to concentrate on CPUs.
The competition in the motherboard chipset market just took a hit with the news that VIA has decided to bow out.
Custom PC reports that the manufacturer has made the decision to concentrate its efforts on making its own low-power CPUs rather than chipsets for other manufacturers' processors.
Vice president of corporate marketing in Taiwan Richard Brown told Custom PC that the company has had this in mind for a while, with the company deciding to move into CPU manufacturing “
because we believed that ultimately the third party chipset market would disappear, and we would need to have the capability to provide a complete platform.”
Brown goes on to point out that the vast majority of Intel processors use Intel chipsets on the motherboard, and now that AMD own ATI it has taken responsibility for its own motherboard chipsets as well. With rumours doing the rounds recently that Nvidia was to exit the
motherboard chipset market – rumours the company flatly denies – the news from VIA, while disappointing, is perhaps not that surprising.
With new projects like the ultra-low power
Nano – launched as a direct competitor to the popular Atom line from rival Intel – to sink its teeth into, perhaps the move from chipset hardware aimed firmly at the budget end of the market has come at an auspicious time. Still, it's always sad to see a competitor leave a market – especially one that is becoming more and more like a duopoly.
Does anyone here remember VIA chipset motherboards fondly, or did you always opt for a more upmarket brand when building your PCs? Share your thoughts over in
the forums.
thats not then point, anyway back in the AMD K7 day, some of there motherboards overclocked extreme well and performed just as well as there nvidia counterparts
It's news because it is now official. For all any of us know, VIA could've been working on new chipsets to arrive in the coming months but they've now ruled that out. I'd say that's news worthy.
Edit: Oops, quoted wrong bit. Fixed.
i wonder how long uve been working with computer...
yup, the KT133, 100 (could be wrong with the names) was substantially beating the crap out of Intel or the maturing Nvidia chipset less than a decade ago. overclocking a Duron or original Athlon was VIA territory.
sad to leave them go.
personally i prefer them to let go the CPU market and focus on chipset instead. but hey..... :)
OPTI
VIA
ETEQ
CONTAQ
FOREX
UMC
ULI
I am sure there are others. The maturation of the the component industry is a double-edged sword for enthusiasts.