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Dell "Cloud Computing" trademark cancelled

Dell "Cloud Computing" trademark cancelled

Dell will have to make do with ownership of the CloudComputing.com domain now its trademark application looks unsafe.

Dell is a company well known for many things – some good, some bad – but I never thought I'd see the day when I'd be referring to the box shifter as a patent troll.

Nevertheless, that seems to be the only logical conclusion following the company's filing of a request for the right to claim a trademark on the term “cloud computing”, a piece of jargon usually used to refer to shared-load net-connected web appliance infrastructure like Amazon's Elastic Compute Cloud and Simple Storage Service or Google's Apps repository. That is, Dell isn't trying to get a patent on a technology related to cloud computing, but the two words “cloud computing” when used in the context of technology. For a while, it even looked like it might succeed.

The good news is that, like predecessor Netcentric which also tried and failed to secure the term back in 1998, the US Patents & Trademarks Office has told Dell where it can stick its cheeky appropriation of a common term. The not so good news is that it took almost eighteen months for someone at USPTO to actually realise not only that the whole thing was a ridiculous idea but that it was a duplicate of an already rejected notion.

IT World reports that the USPTO has cancelled the Notice of Allowance (a legal document basically allowing a company to act as though the trademark were already granted) given to Dell for the cloud computing trademark after its application way back in early 2007, and that the issue has been bumped back for further examination by the Office. A sensible decision, but you have to wonder why it took eighteen months – and a not-inconsiderable public outcry – to reach.

Without the trademark, Dell will just have to console itself with the ownership of the CloudComputing.com domain, which it uses to sell its solutions for what it quaintly terms “the Hyper-Scale Environment.”

Do you believe Dell deserves a trademark on the term cloud computing, or are there other companies that have done more to further the cause in your eyes? Share your thoughts over in the forums.

8 Comments

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Mongoose132 8th August 2008, 13:08 Quote
Links broken I think.....
:p
Timmy_the_tortoise 8th August 2008, 13:56 Quote
A trademark on the term Cloud Computing?

Money-grabbing ******s...
Flibblebot 8th August 2008, 14:01 Quote
Cloud computing has been talked about for years - long before Dell decided to get in on the act.

It's the networking equivalent of "here be dragons" on a network map.
Cthippo 8th August 2008, 18:32 Quote
url tag in the article has an extra character.
Gareth Halfacree 8th August 2008, 22:53 Quote
Quote:
Originally Posted by Cthippo
url tag in the article has an extra character.
Actually, it's supposed to - in the article engine, the URL tag opens links in the same window while the EURL tag opens in a new window (i.e. 'external URL'). The tag was broken because I'd missed off 'http://' from the start of the link, which the URL/EURL tags need.

Anyway, 'tis fixed now.
iandh 10th August 2008, 00:53 Quote
Wow, that sounds a lot like Ultra patenting the modular PSU.
1ad7 11th August 2008, 01:10 Quote
yes or whats there face and claiming they invented led fans.... come on... I need to patent the term Back to School Sale...
woodss 19th January 2010, 10:51 Quote
Quote:
Originally Posted by 1ad7
yes or whats there face and claiming they invented led fans.... come on... I need to patent the term Back to School Sale...

Bugsy the "personal computer" patent
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