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Gigabyte v. Asus - it's all over

Gigabyte v. Asus - it's all over

Gigabyte has agreed to publicly apologise to Asus for its accusations.

If you've been waiting with bated breath for the battle between motherboard giants Asus and Gigabyte to come to blows, it looks like your hopes may come to naught after all.

For a while it looked like Asus was going to take Gigabyte to court over claims the company made regarding the quality of Asus's products, not to mention the veracity of information provided regarding its Energy Processing Unit technology. With Gigabyte insisting that it did nothing wrong and it was all Asus's fault for passing off shoddy hardware, everyone was waiting for the inevitable courtroom showdown and damages settlement.

Now, however, saner heads at Gigabyte have made the decision to issue a very public apology for the slurs cast upon its competitor's good name before the company finds itself in front of an unamused judge. According to Digitimes, who broke the news on Friday, Gigabyte has slunk off into the sunset still grumbling that its DES technology is the better option for power saving than Asus's EPU but will smooth things over by paying for an apology to be published in various Taiwanese news publications.

Asus, knowing a good result when it sees one, has in turn agreed that this little spat needn't see the inside of a courtroom and has dropped all legal proceedings against Gigabyte.

Whether there will be any internal changes at Gigabyte to prevent a recurrence of this sorry affair – which, it must be remembered, started with the company releasing a very indelicately worded presentation accusing Asus of lying, cheating, and generally being a thoroughly bad egg – is unknown, but it's fair to imagine that the company will be trying to keep its head below the parapet for a while. It's also fairly likely that both companies will redouble their efforts to produce the most energy-efficient motherboard possible in order to have the final say on the matter – which sounds like a net win for consumers.

Whether you use Gigabyte or Asus products – heck, even if you don't use either – it's certainly good news that the two companies have been able to sort their differences out without recourse to a long, drawn-out legal fight. It's just a shame the two couldn't have managed this resolution earlier in the whole sorry saga. Share your thoughts in the forums.

13 Comments

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liratheal 2nd June 2008, 13:47 Quote
Awwww, I was hoping for more drama.

Ahwell. Can't hurt to possibly get better power management out of it I guess.
[USRF]Obiwan 2nd June 2008, 14:02 Quote
Its a big publicity stunt. The best publicity is bad publicity and now the whole world knows even more about Gigabyte and Asus and even fanboys of both camps are getting into it also. and now the free publicity campaign is over.
wuyanxu 2nd June 2008, 14:45 Quote
Quote:
Originally Posted by [USRF]Obiwan
Its a big publicity stunt. The best publicity is bad publicity and now the whole world knows even more about Gigabyte and Asus and even fanboys of both camps are getting into it also. and now the free publicity campaign is over.
agree. hope Abit does something similar to get some attention.
liratheal 2nd June 2008, 14:47 Quote
Quote:
Originally Posted by wuyanxu
agree. hope Abit does something similar to get some attention.

They could invite MSI to tour their facilities, and flush their heads down the toilet for a few hours.

That'd probably make the news :B
Cupboard 2nd June 2008, 14:50 Quote
Interesting to see that Gigabyte's (R) symbols isn't colour coordinated but Asus' is
Woohoo! I have dropped to the level of the people that started this argument in the first place.
Phil Rhodes 2nd June 2008, 15:36 Quote
Much as the original matter was petty and ridiculous it's refreshing to see this sort of thing NOT become a huge, drawn-out legal battle. Such things are inevitably even less dignified than the incidents which prompt them and those involved come out of this looking better for its avoidance.

That said, I'm sure Asus says equally unpleasant things about Gigabyte behind closed doors - the only sin here was publicity.
devdevil85 2nd June 2008, 16:01 Quote
Awwww why not just let the CEO's duke it out?
Ninja_182 2nd June 2008, 16:31 Quote
Public apologies are cop outs.

MSI should bring the pain!

Im not feeling that mature mind.
freedom810 2nd June 2008, 16:45 Quote
Quote:
Originally Posted by devdevil85
Awwww why not just let the CEO's duke it out?
With knives and nothing else.
johnnyboy700 2nd June 2008, 18:38 Quote
What started out as a potentially intense cat fight has turned out to be nothing more than a kitten fight.

However I'm glad to see that somebody somewhere had the conviction to stand up and say enough, this stops now whatever it takes. Sound like a sensible and mature head issued a directive to end this nonsense and it must have come from fairly high up to get such a rapid response. Common sense finally makes an all too rare appearance.
airchie 2nd June 2008, 22:28 Quote
Quote:
Originally Posted by freedom810
With knives and nothing else.

Could we at least give them loin cloths as well??
A knife fight is fine but don't fancy watching them cross swords too if you know what I mean? ;)
Arkanrais 3rd June 2008, 04:50 Quote
I blame the whole conundrum on online FPS games. no doubt the comments were made while a CEO at GB was on call of duty 4 or something, facing off against a hoard of angry 15 year olds, swearing and screaming into their headsets. someone would have walked in half way through a match and mention asus "Asus? **** those **** ******* ************** **** ********* !!!!!!!!11oneeleventy1#%@#!^%"

happy its over., though disappointed they didn't get top the 'your mama' insults.
googple 4th June 2008, 12:39 Quote
ASUS is a little innocent, I think, the war is brought by Gigabyte, ASUS just respond for that to vindicate himseif.
One side testing data whether from Gigabyte or ASUS is not believed by everone. It is not advisable for ASUS to show his testing data directly. Testing from a third independent party is expected.
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