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Google pins hopes on whitespace
Author: Gareth HalfacreePublished: 25th March 2008
Let's hope that Google's gadgets are a trifle smaller than this white space test transceiver.
The search-stroke-advertising company is currently investing a lot of time and effort – not to mention money – in convincing the Federal Communications Commission to let it get its sticky mitts on radiofrequencies currently allocated to unused TV channels, otherwise known as 'white space'.
Alongside other technology companies including Microsoft and Dell, Google is hoping that exploiting these unused spectra will allow portable devices to support speeds of several gigabits per second.
Google's telecommunications counsel Richard Whitt has published an open letter to the FCC that he hopes will allay fears over the technology causing unwanted interference with TV reception. In a conference call announcing the letter Whit said “we're doing this because we want everybody to be satisfied with this process. We think it's the right time to put these ideas in the record and see where they go.”
It's highly unlikely that Google are interested in the technology from the perspective of becoming a service provider. Much more likely is that the company sees the ultra-fast wireless broadband technology as a good way of putting eyeballs to adverts, and if it can do that via the Android mobile platform then all the better.
Even if the company gets its way, the US won't be seeing the benefits for a while yet. The 'white space' won't be vacated until early 2009 as the US switches analogue TV transmission off in favour of an all-digital system.
Google is clearly hoping the technology will go ahead, possibly more so than any other company currently hassling the FCC on this issue. Let's face it, it certainly has the money to see this one through – the open letter even talks about offering completely free technical support to anyone wanting to make use of the technology.
Do you agree with Google that getting ultra-fast broadband to mobile devices is the way forward, or would you like to see the industry come up with a decent wired alternative for desktops first? Share your thoughts over in the forums.
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Comments (5)Stats: 0.112 seconds
If they could take on the might that is Sky here in the UK, it could bring the costs of Digital TV down, and maybe, just maybe, there could be a dedicated channel or 2 channels devoted to Ad's only so other channels like DAVE won't put ad's in the middle of Top Gear etc
If it's mobiles only, then it may reduce WAP/GPRS data connection prices down?
My two nice ideas.
Sam
I doubt anyone will sit and watch hundreds of adverts in a row.