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MS: No plans for Blu-ray on Xbox 360
Author: Joe MartinPublished: 14th March 2008
The Xbox 360 HD-DVD drive: now useful as a paperweight only.
Wrong.
According to a statement released by Microsoft executive Aaron Greenberg, the group product manager for the Xbox 360, Microsoft has no plans whatsoever to develop a Blu-ray drive add-on for the Xbox 360. In fact, Microsoft isn't currently thinking to add any new high-definition players to the console.
"Xbox is not currently in talks with Sony or the Blu-ray Association to integrate Blu-ray into the Xbox experience...We're the only console offering digital distribution of entertainment content," Greenburg said. Apparently Microsoft thinks that's enough then.
Greenberg then went on to explain that the reason the PlayStation 3 had outsold the Xbox 360 in the US last month was because of supply problems. He added that come April though, they'll be in a much stronger position - just in time for GTA 4.
Still mourning the death of HD DVD? Gutted that there's no Blu-ray drive on the way to your console of choice? Let us know in the forums.
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Comments (24)Stats: 0.121 seconds
Why not put a public vote on XboxLive and X360 websites to see what the consumer wants. Bd support or not. That way, they'd show they value what their consumers want. Or is that just too "in the box" thinking?
Probably not, but i think it's the concept of increased storage capacity and obviously, allowing those that have PS3s or other BD players to then use their media on the Xbox.
MS are doing the sensible thing, I'm not expecting the xbox to had a HD media drive till the xbox 720 or whatever it will be called.
To be honest, how many of you need blu-ray?.... at the moment DVD's offer me everything I need
The companies which put movies out are not going to switch from blu-ray any time soon, even if a new format is avalible. They would like to sell their DVDs, more formats means less sales. Now that blu-ray is the clear winner, everything will move over and that will be our format for a good while. This is a good thing, because more sales means prices drop.
Can you name me one company planning on supporting a new format? Nope, and you probably won't able to for the next 5+ years.
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What you don't understand is corporate politics. Microsoft wants both formats to fail so they can be heroes and make the world move to digital downloads. That is the dirty secret no one is talking about. That is why Microsoft is handing out $100 million dollar checks to studios just embrace the HD DVD and not the leading, and superior Blu Ray. They want confusion in the market until they perfect the digital downloads. Time will tell and you will see the truth.
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MS has been planning this all along. Secondly, look how long it has taken HD DVD vs Blu-Ray to finally get over. No way will those formats just swoop in and take over. That's just unrealistic.....
because the would earn money from it.
Well, presumably MS would have to pay for the use of the BD logo and rights, and all that jazz..? And not only would that be ££ in the pockets of Sony, it also means BD media users would then be using a Sony-backed tech/format on an MS product. Any better way to stick the knife in? :D
The market is not ready for HD on the web. I think blu-ray may be the last format though. But we'll see.
HD DVD had the best shot at being mainstream disc format (one which wasn't controlled by the studios themselves)... but they killed that before it could get anywhere. And that was from the DVD forum themselves. The other two formats will have virtually no big movie releases so they won't get anywhere.
The 360 would never have games released on BD if there was an addon drive. It would just be for movies. Seeing that they have the HD downloads thing going on and Blu-Ray still has virtually irrelevant sales; they'll make more money by pointing customers wanting to see a HD movie towards the Market Place.
Digital downloads would be great if the ISP's were actuallty capable of providing the broadband speeds they advertise, honestly is there anyone out there who actually gets the speeds that their provider claims?
Mine is so pathetic because of the distance to the exchange that when I switched to SKY and they tested the line they told me the best I could hope for was 512KB. This is why I'll stick to buying PC Games instead of downloading them, ditto for films. Its just so damned annoying, I wouldn't mind if it was an old estate I live on but it was built just a few years ago but the building company didn't make any provision for cable TV in the area so there's no hope of getting fibre optic broadband either.
I prefer something tangible in my hand after parting with my hard earned cash like a shiny new DVD\Blu Ray disk in a nicely presented box, yes that does me nicely.
that being said, I do think it will be integrated into the next system, as it will be the cheapest format to manufacture by that point that meets space requirements.