The BBC and Apple - a match made in heaven, or just scraping the bottom of the TV barrel?

The BBC and Apple - a match made in heaven, or just scraping the bottom of the TV barrel?

The BBC is to announced a partnership with Apple to distribute content via the iTunes Store this Tuesday, if rumours are to be believed.

The Register claims information from a “TV industry source” indicates a partnership is in the works. The Register goes on to claim that the BBC's Digital Media Directory Simon Danker has told production partners to ready themselves for “the new distribution channel” and that the team up will be officially announced tomorrow.

Although a deal to make the BBC's iPlayer distribution system available to AppleTV owners was always on the cards, a deal to distribute content via iTunes changes the nature of the game somewhat. It's highly unlikely that the content will be made freely available – as the 'catch-up' service on iPlayer currently is – and many people will be displeased at the thought of paying for content twice, once via the mandatory TV Licence and the again at point of purchase via iTunes.

If the BBC can avoid irritating its consumers too much – after all, the corporation already produces retail DVD versions of its TV Licence-funded content, and no-one complains too loudly about that – then both Apple and the BBC have a lot to gain from the rumour link-up. Additionally, a switch from the Microsoft Windows Media Video format used on the iPlayer platform to the MPEG-4 codec is likely to please non-Microsofties.

Whether the BBC and Apple will actually launch such a venture – especially with the Project Kangaroo joint venture between the Beeb, ITV, and Channel 4 peeping over the horizon – remains to be seen. I guess we'll be able to prove or disprove the rumours for you tomorrow.

A neat idea, or is this an even worse idea than the original iPlayer was? Share your thoughts over in the forums.
Quote Leitchy 18th February 2008, 09:13
"even worse idea than the original iPlayer was?"

I think the iPlayer is brilliant tbh. Took to long to happen, but enjoy watching shows on it never the less!
Quote p3n 18th February 2008, 09:38
The iPlayer software is pretty dire, peer2peer? No thanks! The idea and the web streams are great for some lunchtime catchup however.
Surely someone has itunes working on linux since mac osx is a unix os itself?
Quote will. 18th February 2008, 09:55
If it's free then fair enough, but if it's not they can sod off.
Quote Leitchy 18th February 2008, 10:08
Just restrict what upload it uses and everything is dandy. I don't mind giving 10k of my upload to it.
Quote Cabe 18th February 2008, 13:03
They are looking at ways to integrate it into iTunes so that it can be viewed on AppleTV, mainly because of the recent updates to allow rental style (ie time limited) downloads, free is mentioned.

http://www.bbc.co.uk/blogs/bbcinternet/2008/01/ip_to_tv_your_comments.html
Quote Hg80 18th February 2008, 19:00
Using the online iplayer service is kinda cool, being able to watch tv shows on the net is a nice thing, u dont have to download it etc, it just works.
If Apple and BBC were to offer a free service similar to iplayer but allwoing u to store movies for a few days on your ipod, this would be a clear winner! if there were to offer this kinda service for a very small monthly fee then i would use it, but if there to charge you for each thing you download and its only 'rented' then i wont want this,
Quote Brett89 19th February 2008, 02:58
Top Gear in america for sale?! Yes please!
Quote completemadness 21st February 2008, 00:33
whats wrong with the flash playing version on the website?
Quote koola 21st February 2008, 01:21
If this is gonna be free, then this is excellent new. I can make even better use of my AppleTV :D
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