Sony targeting yo’ momma with the PS3?

Author: Joe Martin
Published: 23rd October 2007
Comments (10) Stumble
Sony is trying to market the PlayStation 3 to families because of the media centre capabilities.

Sony is trying to market the PlayStation 3 to families because of the media centre capabilities.

Here at bit-tech, we give the PlayStation 3 a lot of flak – we admit it. We like to poke fun at it now and again because, let’s face it, it isn’t doing quite as well as everyone thought it would just yet. It’s still early days of course, but the lack of third-party AAA titles already has people worried.

One thing we can’t fault Sony for though is the Blu-ray player which is a core part of the PlayStation 3. Sure, it drives prices up a bit on the console, but it also makes the low-end PlayStation 3 model pretty much the cheapest Blu-ray player on the market.

That’s something Sony knows all to well too and Senior Vice President of Marketing at Sony Computer Entertainment America (now that’s a real job title), Peter Dille, has said in a new interview (via Joystiq) that this is part of a deliberate move to target “moms”.

Dille says: “She knows the whole family's going to get some lifestyle value out of this and not just the gamer in the house, it becomes a ... better value proposition.”

Of course, it’s all kind of assuming that the mother in question both understands exactly what a Blu-ray drive is (I know mine doesn’t) and has a HDTV to watch it all on.

Is Sony just trying to find a market for themselves in a niche because they’ve failed in the mainstream, or is it a genuine attempt for Sony to try and cater for more audiences? Let us know what you think in the forums.
Quote Paradigm Shifter 23rd October 2007, 11:16
Sony definitely tried to aim at as many people as possible with the PS3... and failed due to pricing and arrogance. And lack of titles. But how long did it take the XBox360 to get several AAA titles? I can't remember. The Wii still doesn't really have any, but then it's a 'party' console. ;)
Quote Duste 23rd October 2007, 11:37
I personally like the pause before he said "better value".
Quote sandys 23rd October 2007, 11:44
Quote:
Originally Posted by Paradigm Shifter
But how long did it take the XBox360 to get several AAA titles? I can't remember. T

It took the 360 sometime, at this moment in time the PS3 is selling at the same sort of rate the 360 was at similar times from launch if this is to be believed.

This is with a higher price and competition on the market (the 360 had no competition for a year ) and not many of what people would call triple A titles or exclusives, its not doing too bad once some more titles drop its should do well.
Quote cjoyce1980 23rd October 2007, 12:04
ask you parents if they believe the PS3 is a Games Console or a Home Entertainment Centre they will say the first., so way would they want everyone around the Console in the first place.

This sound like some nintendo style marketing to me, I'm guess your mum would rather pick up the Wii than the PS3, just because of the interactive control system in most games.
Quote mikeuk2004 23rd October 2007, 12:09
I cant see how it can appeal to mum's. Its too technical for them and women dont seem to care about great looking films or notice any difference in a HD film and a DVD.. They will jeust get cheap DVD's than a Blu-ray film.

I bet mums's and women dont even known or care that you can use the Ps3 as a computer and surf the web etc and that its more than a game console and movie player. But that ust the way it is.
Quote sandys 23rd October 2007, 12:16
My missus has embraced the power of the Cell........to play sudoku
Quote Jordan Wise 23rd October 2007, 15:17
Quote:
Originally Posted by sandys
My missus has embraced the power of the Cell........to play sudoku

lmao
Quote devdevil85 23rd October 2007, 15:28
it's stupid comments by bigheads like this that are making the PS3 an easy target for humility....
Quote Bluephoenix 23rd October 2007, 17:49
I sense a lot of CYOA going on at Sony :)
Quote Carnival 23rd October 2007, 17:52
Wow, thats got to be the most transparent attempt at a cover-up I've ever seen. He could just say "yeah we messed up, so heres a cheaper one." but no. Oh no. This PS3 is for your MUM. Not you.

I smell fail in the air.
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