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AMD accuses Nvidia of cheating

AMD accuses Nvidia of cheating

AMD has accused NVIDIA of cheating - but will the complaints just backfire?

Amidst losing its management staff as many times over as I lose my car key, AMD wants to point its finger at everyone. First it was at Intel over monopoly profits and now it's at Nvidia over HQV benchmarks.

Hollywood Quality Video (HQV) features true 10-bit processing, automatic multi cadence detection, and four-field per-pixel de-interlacing, and is included in nearly all HD DVD and Blu-ray players for converting standard definition video into high definition video.

AMD is saying that Nvidia cheated Silicon Optix's HD HQV benchmarks by using a driver with an aggressive noise reduction algorithm to help gain a perfect score in the benchmark's noise reduction section. This aggressive algorithm allegedally causes visible ghosting in the videos.

Both companies scored a perfect 100 in the benchmarks with their Avivo HD and PureVideo HD equipped products.

Nvidia has responded to the accusation by saying that the driver used in the testing procedure was the old ForceWare 163.11 beta version that used the suspect algorithm by default. Newer Forceware 163.44 beta drivers use a less aggressive default setting and offer could force AMD to offer adjustable settings in its own driver package.
a 0-100 percent noise reduction slider that can be adjusted by users.

As we openly told reviewers, using aggressive noise reduction settings may cause ghosting depending on the content played so we recommend using moderate settings. We also recommend the improved 163.44 driver, released a few weeks ago, which reduces this effect,” Rick Allen, Nvidia Notebook and Multimedia PR manager, told DailyTech.

The interesting point is that Nvidia does offer an adjustable noise reduction feature while AMD uses an adaptive, non-adjustable setting. This could force AMD to offer adjustable noise reduction in the future.

If you're running a video card with PureVideo HD, load up those drivers, start a HD or upscale a SD film and see if you can spot any ghosting. Tell us your results over in the forums or in the comments section below.

19 Comments

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mashles 5th September 2007, 14:43 Quote
looks like you accidently pasted an extra phrase in the middle there

"and offer (could force AMD to offer adjustable settings in its own driver package. )a 0-100 percent noise reduction slider that can be adjusted by users."
TommyVD 5th September 2007, 15:20 Quote
Wow, AMD sure lashes out when it's backed into a corner...
DarkLord7854 5th September 2007, 15:21 Quote
AMD is getting lame IMO >.>
DXR_13KE 5th September 2007, 16:18 Quote
Quote:
Originally Posted by DarkLord7854
AMD is getting lame IMO >.>

i feel that 2
Akava 5th September 2007, 16:33 Quote
Im a big fan of AMD myself, mainly cause i have never liked Intel much, but i have to agree unfotunatly. It does seem they are lashing out with no real basis for it. Its a shame, but time will tell wether its "an old tiger sensing the end" or just childish games.
[USRF]Obiwan 5th September 2007, 16:54 Quote
AMD is starting to act like Calimero

:(
kosch 5th September 2007, 16:54 Quote
oh noes another benchmark done by a big corporate company that inst entirely truthful!
wafflesomd 5th September 2007, 18:08 Quote
They used to be cool.
completemadness 5th September 2007, 18:53 Quote
so does this have any effect on your Linux mythtv box playing through myththdvd
No ? thought not - yawn
David_Fitzy 5th September 2007, 19:37 Quote
So the challenge here for both companies was to create a video processing system using hardware and software. Where has nVidia cheated by using aggressive noise reduction in their (software) driver? Is AMD saying that it's not true video processing unless it's done in hardware?

But to be honest I'm with the crowd so far AMD are just really bitter and spiteful with their current situation.
HourBeforeDawn 5th September 2007, 20:47 Quote
ehh wouldnt be the first time that nVidia has cheated or has everyone forgot about the 3dmark issue that arised in the past.
Morpheon 6th September 2007, 01:29 Quote
Yo! AMD....since you bought ATI you've done **** with it !!! and I am damn AMD fanboy.....get your ass in gear and take the 2900 series and make that into something worth having and stop going over nvidia with fine tooth comb....youre getting your ass handed too you...

and can that Black Edition X2 while youre at it ....hard to be a fanboy is theres nothing to fan over.

and Nvidia you 8800 is getting long in tooth so step up too.

ok rant over
Gravemind123 6th September 2007, 01:35 Quote
Quote:
Originally Posted by DarkLord7854
AMD is getting lame IMO >.>

Gotta agree, the Intel thing seemed to be true, and I'm no fan of either company, but AMD seemed to have better business practices, but now? Suing all their competition? Just lame.
SPQQKY 6th September 2007, 03:37 Quote
OMG, all this really points to is that nVidia has better drivers by allowing adjustments for these noise reduction algorithms. So AMD is mad because nVidia is smarter and has more user friendly drivers?
knuck 6th September 2007, 08:24 Quote
ever since AMD bought ATI ... :( things have been going downhill. The first time I saw green on the ATI website, my canadian pride got hurt... badly
yakyb 6th September 2007, 09:05 Quote
Quote:
Originally Posted by Morpheon
Yo! AMD....since you bought ATI you've done **** with it !!!

what do you want them to do? they inherited the design when they bought them, there would be very little they could do in the time they owned ATI (esspecially with Admin issues etc). any time spent improving the design would have lead to a later release and we all know how late it was already it wasnt AMD's fault it was ATI's besides performance is actually pretty good now.

anyway back on topic

http://www.xtremesystems.org/forums/showthread.php?t=157297

can you honestly tell me that should get 100 in an image quality test.

yes its quite petty but still if the 2000 series is better at something it deserves a better score so it can market it

what if AMD where to release a driver that meant it could get 25% more FPS in all games but the image quality went to **** (i'm sure they could do this if they wanted) would it be allowed to be call these benchmarks for advertisement i would say no
Naberius 6th September 2007, 13:03 Quote
Its pathetic, instead of wasting their time accusing Nvidia they should get working on something that will get them back in the market a bit more.
proxess 6th September 2007, 13:22 Quote
AMD is falling behind in all fronts and all they do is complain. They should stop whining!
The_Beast 6th September 2007, 22:55 Quote
Quote:
Originally Posted by Naberius
Its pathetic, instead of wasting their time accusing Nvidia they should get working on something that will get them back in the market a bit more.


exactly
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