Microsoft drops price on Xbox 360 line

Author: Joe Martin
Published: 7th August 2007
Comments (12) Stumble
Microsoft has dropped the prices of the entire Xbox 360 line in North America, but no word on European price cuts yet.

Microsoft has dropped the prices of the entire Xbox 360 line in North America, but no word on European price cuts yet.

The Xbox 360 is a console which is fast dividing the bit-tech office into two camps; those who reckon it's worth the risk and those who still won't buy one because of the very high failure rate . Oh, and no; those people won't be calmed by the improved warranty now being offered by Microsoft.

Microsoft is adding yet more fuel to the fires of this office-dividing arguement today, dropping the price of the entire Xbox line in North America.

Retailers will, as of Wednesday the 8th of August, be dropping the prices of every version of the Xbox 360. The Core system will be dropping by $20 to $280, the Premium system will be dropping by $50 to $350 and the Elite will fall by $30 to $450. The Elite is already available in North America, but will not be released in Europe until August 24.

It's interesting to speculate just why Microsoft has decided to drop the prices right now, instead of waiting until later in the year. It's possible that Microsoft is hoping to charm those who are put off by the reports of continued hardware failures and cooling issues, but the timing still feels unusual considering that it was only recently that Peter Moore expanded the warranty on the console and pledged a billion dollars to help fix the problem.

Of course, he said that only shortly before scarpering off to EA Sports.

Are you enticed by the price drops, or are you a European reader who's waiting for the release of the Elite? Let us know what you think in the forums.
Quote jezmck 7th August 2007, 11:31
An average drop of less than 10% is clearly just a cynical attempt at appeasing buyers.
Probably less than the reduced costs to them due to the fact that so much time has passed since launching the products.
Quote mikeuk2004 7th August 2007, 12:02
But are MS going to fix the manufacturing problem????? Nope, why when we keeping buying it anyway.
Quote mmorgue 7th August 2007, 12:31
Quote:
Originally Posted by mikeuk2004
But are MS going to fix the manufacturing problem????? Nope, why when we keeping buying it anyway.

Exactly. However, given the option between the PS3 and 360, if game X was available for both, I'd go PS3.
Quote woodshop 7th August 2007, 13:02
$20....... right.... i bet they spend $20,000,000 advertising the drop though.
Quote Firehed 7th August 2007, 13:07
Hm... Elite still costs too much imho, but this might just be enough to tempt me into getting a premium. Depends on the Costco price since they do a good package deal and apparently pretty much give everything in the store a lifetime warranty. The drop on the core system is a joke - they should have cut it down to about $199.
Quote DXR_13KE 7th August 2007, 14:31
drop the price here + fix the damn cooling = i buy one
Quote fwalm 7th August 2007, 15:02
The price drop really is a joke and since alot of people want the elite now if their going to buy one.
Quote LeMaltor 7th August 2007, 15:04
Seems things are really hotting up on the Xbox front.
Quote themax 7th August 2007, 16:26
Pricedrop was pointless. The $20 on the Core is an insult. If they had gone $50 across the board they would have positioned themselves somewhat inline with the Wii on the core system, but the core being what it is (not very popular due to the expensive addons required to meet the Pro standards) it won't help it much in the long run anway. $50 off the Pro is nice, $30 off the elite was stupid. Of course, any discount off the console is a good thing, but some discounts are good, while others don't really make a huge difference I.E. $100 off the PS3 was great, $20, $50, and $30 off 3 SKU's is hardly impressive, ontop of nearly most units being considered defective (the extended warranty).
Quote Bungle 7th August 2007, 16:54
Quote:
Originally Posted by DXR_13KE
drop the price here + fix the damn cooling = i buy one
I think I'd actually take a price increase if they sorted out the hardare temperatures problem = I buy one
Quote devdevil85 7th August 2007, 18:04
/\ Yeah they needed to just address the problem rather than just giving us a pricedrop....
Quote Hazardous 9th August 2007, 08:33
Quote:
Originally Posted by LeMaltor


Seems things are really hotting up on the Xbox front.

... if you'll pardon the pun




:D
Log in

You are not logged in, please login with your forum account below. If you don't already have an account please register to start contributing.





Stats: 0.156 seconds