iPhone could generate Apple and its partners almost $250 for every phone sold.
Technology research firm iSuppli has estimated that Apple's iPhone will generate almost 50% gross margins for the company and its partner, Cingular Wireless.
According to a preliminary Bill of Materials (BOM) created by the firm, it will cost Apple less than $250 USD for the parts to build the 4GB version of the device, while the 8GB version costs just over $280 USD.
Apple and partner Cingular expect to release the 4GB and 8GB versions priced at $499 USD and $599 USD with a 2 year Cingular contract.
The research firm's preliminary BOM was generated based on analysis of the capacity and features of the iPhone, combined with information on materials used in the device from Apple and a number of additional industry sources.
While the cost of manufacture figures for the device are preliminary estimates, the firm
"has a high degree of confidence in its conclusions." It's not unusual for Apple to make this kind of profit on hardware though, as products like iMac and iPod nano already generate margins in excess of 45%, claimed the firm.
Initial prices are undoubtedly high, increased pressure from competitors in the music phone market - including Nokia, LG, Sony Ericsson and Samsung - could see the company cutting its margins with reduced pricing in the future.
And is it just me, or does the discuss link always seem to switch between the top and the bottom of the article (that's to say, one in the summary about half the time)? Very confusing... tsk tsk.
They should cut down the margin and upgrade the storage otherwise i wont buy one!
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apple's charging for a software update on macbooks now, aparently. Wonder when that'll make it into the news http://www.dailytech.com/article.aspx?newsid=5780
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So, we pay 200$ extra for the phone, AND we have to pay for the phone service (duh), with added web browsing and text messaging and VoiceMail (you know Cingular will just be happy to charge a little extra for that *special* voicemail), AND if you want extra programs that don't come with it, you can buy them from Apple exclusively. Oh yea did I mention you also have to buy your Movies and Songs from Apple (exclusively most likely)?
Hah. I'll wait until Nokia brings out a kick-arse answer to the iPhone for half the price
Personally I find Apple's adds to be an insult to the intelligence of their fans. These margins just add to that insult.
I'm still waiting for my iGivacrap :D
But on the price point. Ive never ever liked Apples prices. Their technology looks stunning and it mesh's together effortlessly so i can certianly see the attraction. But knowing that there is a way to do that on my own and for a fraction of the cost just makes me take a step back.
Its just a shame that there isnt going to be a similar product out there that runs on Linux. That LG prada dosent have the quad band or the WiFi which is a shame. Also its more of a shame that it cost FAR more. But then it is a stand alone phone.
But Apple's stuff *works*, and I'm willing to pay a slight premium for that. I may not be able to equate my time to billable hours, but not putting up with constant frustration with crappy UIs and poor computer interfacing (syncing, etc) is worth something in my book. I was pretty miffed about the price premium like most other people are until I actually used their stuff, at which point I immediately questioned how I'd put up with Windows for so long.
DarkLord - don't know what you're on about. Anything that loads in iTunes will go on the iPhone. Which includes ripped CDs or any other MP3 content, as well as properly formatted video (h.264 640x480 or something, which quite a few apps will happily transcode to, or anything from Google Video, etc). You can just as easily fill it with DRM-infected Apple content as hand-ripped DRM-free content as *gasp* pirated content. Which goes for pretty much any portable player.
Yeah, I think it's a bit too expensive for what it is, especially considering the margin. But $500 for something that works seamlessly and reliably is worth it to me considering a $200 alternative that honestly sucks at everything in my experience.
My only hesitation - and a pretty big one at that - is the lack of open-ness in the platform. Sure, Jobs makes a good point in saying that the last thing you need is your phone crashing because of a crappy app, but bug testing against a single hardware set isn't especially difficult (relative to the limitless PC combinations, at least) and in my experience, Mac software is MUCH more reliable than PC software (for that same reason, I'd imagine), so I don't buy that. But I damn well expect the iPhone to be hacked open within a week so I could have a portable Newsfire (RSS), Cha-Ching (money management), or *gasp* Skype.
The revenue created by this is channeled back in to its products and development.
Although all phones these days have inbuilt MP3,camera,barcodescanners,kitchen sink.....
Some people will just buy it because it is apple and it has the imfamous i infront of its name.
I have to say it does look spangly though [but so does any phone when its been put through photoshop]
Yes, the hárdware might cost about $250,-/280,-, but they forget the cost of manufacturing, the cost of developing the software, marketing and cost of the design itself.
Apple will probably see a nice margin, but I don't believe that they paid about 250 for the phone itself. The productioncosts will get lower in time due to cheaper materials and such (same as the iPod right?), but right now the overall costs of the iPhone will be a bit higher imho.
See? See?! Apple really is trying to play you all for fools! We're not crazy PC users! And those despicable Apple commercials, especially the new one for Vista, don't you have to update your Apple too when a newer version comes out of their OS? It's not like the processors go faster as they age.
All of you may as well take your trendy iBook, iPod, iPhone, iEtc. and go the nearest Starbucks in your favorite maroon sweater (or woman's suit), rectangle lensed glasses, and stay there forever