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Want a new MacBook? Sell adverts.
Author: Brett ThomasPublished: 22nd November 2006
"Now with advertising" - Enterprising lass Leah Culver sold ad space on the cover of her new MacBook Pro.
Everyone has been drooling over the nice, shiny new MacBook Pros lately. You know the ones - Core 2 Duo, plenty of RAM, a decent hard drive, all in that brushed metal frame. Well, one girl managed to get some substantial reimbursement for her purchase - by selling the cover space for advertising.
California resident Leah Culver came up with the idea some time ago and began a website to solicit contributions. For $150 per square inch, you could have a laser-etched logo on the brushed aluminum case. Too rich for your blood? Well, for a mere $30, she would travel to any bar she could get to via public transit and buy you a beer.
As absolutely absurd as it sounds, Leah's ad campaign was incredibly successful. The final unit that she purchased totals roughly $3,300.00 USD, and the front cover is now chock full of ads (see below). Of course, don't ever let it be said that this was solely an opportunistic venture - there's a little space for "[heart] mom + dad" on the case as well. Awwww.
In what might be a rather ungrateful (but brutally honest) parting shot, Leah signs the bottom of her page with, "Don't worry, your laser-etched ad will probably be around longer than your internet company!" Ouch.
Got a thought on this (rather unique) method of computer funding? Tell us about it in our forums.
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Comments (28)Stats: 0.059 seconds
looks quite nice aswell.
<A88>
Jeff.
I'd love it.
If any one trys this int he future, thank the people after.
"We're so desperate for new advertising ideas we'll shell out $150 per Square inch in a student's laptop that no one will ever see"
oh well, ok, the first thing that pops to my mind is yup, good job... it can be considered begging to some point, but its an honest request... and to be sucessful like that, that means she does put some time and effort too i bet! and laser etching isnt the exactly the easiest and cheapest method anyway...
but when i see $30 to meet up wit u in a bar and have a beer... a girl (didnt said a woman, but a girl)... in SF... well, heck, i thought i'll check the link.......
and hey.
i'd buy HER a beer :)
Even better when you buy a car. Demand that they remove all branding because (fill in brandname) have not payed you for riding around their (fill in brandname) as a commercial signwagon.
:D
Exactly, and I'll admit that I've looked at a couple of the companies listed there (mac-fusion and hungrr), mostly because their names sounded interesting. Thus, they're getting their moneys worth.
They didnt pay me so I peel mine off. I like the idea she had and it worked, but shame she cant change her sponsers and get new ones unless she gets it replated. :).