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Why Software Companies Should Slash Their Prices

Posted on 4th Feb 2010 at 11:09 by Antony Leather with 26 comments

Antony Leather
Value. It’s a funny word, and never more so when applied to the IT industry. In fact it’s so tricky to place in this fast-moving online world that it’s usually only spoken of as “perceived” value and that’s about as accurate as we can get. Saying a piece of software - be it a game or operating system - is good value is even more of a convoluted statement.

How do you compare one piece of software to another? Features? Price? The space it takes up on your hard drive? How would you predict how well a product might sell and factor that into the pricing?

For most of us it comes down to cold hard cash and whether we can find something that’s as good or better, for less, or even for free. However, only a handful of companies have grasped the fact that if you lower the price of software enough, sales will skyrocket so high, they’ll make many times more profit than if they priced it twice as much, however popular the software may be.

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Games I Wish Worked on Vista

Posted on 12th May 2009 at 10:08 by Joe Martin with 26 comments

Joe Martin
I only upgraded from Windows XP to Vista relatively recently – it was really only when I started at bit-tech.net that I actually became concerned with keeping up to date. Until then I'd been happy to stay with whatever OS let me play the games I wanted to play, upgrading only as I needed to to play the latest games.

I’ve regretted the move to Vista ever since, though I was at least wily enough to ensure that my girlfriend’s PC ran XP still, ensuring I had at least one option when struck by the sudden need to play a classic game. You know the need I’m referring to – it usually comes when you’re doing some menial task and you’re somehow reminded of an old game you really liked. Quickly that flash of memory grows, flares into an obsession and you find yourself reinstalling games you haven’t played in years, usually Deus Ex.

That quick burst of obsession is something I experience fairly regularly, mainly because games are such a massive part of my life and I find it hard to break away from them. Some days I can’t cross the street without thinking that I should quicksave first. Oh, how I wish I was joking.

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Fractal Design Arc XL Review

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