Upgrading your graphics card is so easy even a monkey can do it
Posted on 20th Jan 2010 at 10:55 by Alex Watson with 27 comments
AMD's marketing gets criticised for lacking the clarity and presence messages of Intel's campaigns - and though what the two firms spend is vastly different (Intel's ad ad spend is a story in itself), it's somehow not surprising to find out that AMD hires Marketing Executives who openly admit that they wouldn't buy its products if they didn't work there.
What's most frustrating about AMD's marketing is that it lacks the strong, coherent story Intel usually manages to present - take, for instance, laptops. Centrino, with its colourful little butterfly logo, was great at saying "this laptop has good battery life, WiFi and decent performance." For most people, who are uninterested in CPU architecture and clockspeed, it was ideal; clear, simple and in tune with what the majority of people wanted. AMD still - over six years late - has no rival to Centrino, opting instead for a confusing jumble of AMD, Radeon and WiFi badges to tell consumers the same thing.
Which brings us onto AMD's latest marketing idea. Monkeys - yes, real, actual, live monkeys - installing graphics cards. It's true! The video is embedded after the jump.
What's most frustrating about AMD's marketing is that it lacks the strong, coherent story Intel usually manages to present - take, for instance, laptops. Centrino, with its colourful little butterfly logo, was great at saying "this laptop has good battery life, WiFi and decent performance." For most people, who are uninterested in CPU architecture and clockspeed, it was ideal; clear, simple and in tune with what the majority of people wanted. AMD still - over six years late - has no rival to Centrino, opting instead for a confusing jumble of AMD, Radeon and WiFi badges to tell consumers the same thing.
Which brings us onto AMD's latest marketing idea. Monkeys - yes, real, actual, live monkeys - installing graphics cards. It's true! The video is embedded after the jump.
