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Intel's 'Ultrabook' Strategy is Outdated

Posted on 8th Jun 2011 at 07:28 by Clive Webster with 70 comments

Clive Webster
While it’s good news for customers that Intel is aiming to make superportable laptops that rival the MacBook Air affordable for many, via its ‘ultrabook’ project, it shows a slightly outdated mode of thinking. When asked what would make superportable laptops successful, Intel’s executive vice-president Sean Maloney replied that a low price would do it. Low price = more sales = more profit, the conventional wisdom goes. Or does it?

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