Posted on 14th Feb 2011 at 14:05 by Paul Goodhead with 27 comments
As a marketing graduate I often find myself idly assesing the marketing strategies that tech companies employ. It’s an industry that's fairly set in its ways - Taiwanese companies tend to think a CG picture of a pretty girl with an ornate sword or huge gun can sell anything, no matter what we in the West say. Meanwhile, here in the West, we can't help but work the touch-feely lifestyle angle - 'this laptop is good because you can help the kids with their homework on it!'
My interest was piqued therefore when I saw Nintendo’s latest Super Mario advert which marks the 25th anniversary of Mario series of games. The advert is initially quite unremarkable, showing men and women of all ages, some of whom are celebrities, talking about the Mario games and their memories of them. So far, so Nintendo; the company has been using softer, more personal adverts targeted at casual and first time gamers for a while now.
What I did find remarkable though was the end of the advert which contained the message the ad was there to convey - ‘Super Mario Brothers, part of the family since 1985’. It’s the first time I’ve seen a computer game use a heritage message, a message that emphasises the history and longevity of a brand or product.
Posted on 26th Jan 2010 at 10:25 by Antony Leather with 41 comments
I noticed a rather interesting trend in the uptake of the latest generation of consoles over the last few weeks. I don’t usually take much notice of them to be honest. I haven’t bought a new console since PC upgrades started being affordable to me, and it’s been that way since the N64 started showing its age.
However, the majority of ‘what was great in 2009' and general 'over the shoulder glance' articles about the previous decade's tech meant I couldn’t really avoid reading about the PS3 or Xbox 360. What I read lead me to an interesting idea.