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Nvidia: Remember who got you where you are today

Posted on 12th Jan 2010 at 13:08 by Richard Swinburne with 43 comments

Richard Swinburne
At its main press conference this year in CES, Nvidia stamped in stone where it's heading in the future: towards a consumer technology design house, rather than a more "geeky" PC component design company.

Literally one minute was devoted to mentioning that its upcoming Fermi products are "in production", but Nvidia didn't go so far as to confirm an actual arrival date. There was a working Fermi card showed off on its stand running the DirectX 11 Unigen engine, but Nvidia's biggest and most complex chip to date didn't even make the main stage.

With the entire presentation dedicated to its Tegra 2 products, this tips in the face of the original Tegra launch at Computex 2008, where the launch was shoved in mid-week and in the middle of the afternoon - hardly prime time.

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