Archive for the ‘branding’ tag

Too many cooks

Posted on 2nd Sep 2010 at 11:27 by Richard Swinburne with 25 comments

Richard Swinburne
I never really gave much thought to the continual obsession of branding every possible motherboard feature. Of course I've I noted the new name for a new chip or feature as I do reviews, but that's about it.

Recently though, I sat down and did a very unmanly thing: I read through the manual of the board I was testing. Actually, first I browsed through the motherboard's reviewers guide while Windows 7 installed - these are documents issued to the press to tell us what range of results the company is getting internally from a few standard tests (usually 3DMark of some kind), so we know our board isn't broken. It's also used to highlight how to use the groovy new features.

Once I got reading and quickly got lost among the many, many names the company uses for every conceivable facet of its board design. In fact, after some deciphering, it even appears some features have different names depending on the method in which you use them!

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Does game branding matter?

Posted on 9th Mar 2010 at 11:30 by Richard Swinburne with 44 comments

Richard Swinburne
Just a quick one today: I'm wondering who out there buys products because they have a branding association with their favourite game?

We've seen a few World of Warcraft bits from Belkin, Steel Series and more recently Creative. These products may offer some tangible benefit to WoW users but do they and ones like it sway your purchasing decision over other products? Likewise, if you don't care about their game branding would you buy them anyway if the product does what you want?

Let us know your thoughts!

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Hardware Podcast 5 - Core i5 and i7, Radeon HD 5870

Posted on 24th Sep 2009 at 17:32 by Podcast with 12 comments

The fifth (or first) Hardware Podcast sees the chaps talk about Intel's Core i5 and i7 LGA1156 processors and they're stupid naming convention. And discuss why maybe it won't seem so stupid in a few month's time. Also up for debate is the HD 5870, the Asus Mars graphics card and Nvidia's odd drivers.

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