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Why the iPad is Intel’s worst nightmare

Posted on 12th Feb 2010 at 09:50 by Alex Watson with 44 comments

Alex Watson
Whereas most people were only too keen to talk and talk about the pros and cons of the iPad, I think there’s probably one set of people who, more than any other, wish the iPad would just go away: Intel’s senior executives.

The iPad is close to Intel’s worst nightmare because it’s a ‘proper’ computer - it’s certainly not a smartphone - that doesn’t use an Intel x86 CPU. It’s also a machine that doesn’t face any of the demand-killing limitations non Intel laptops have done before. It’s not from a no-name company that people won’t trust, or whose products you can’t actually find in the shops. It’s not running Linux or an OS that’s difficult to understand. It’s not unfamiliar – millions of people know how to use the iPhone – and once the Apple marketing juggernaut gets up and running, you’re not going to be unaware it exists.

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