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Archive for the ‘advertising’ tag

Thoughts on Mainstream Game Advertising

Posted on 14th Feb 2011 at 14:05 by Paul Goodhead with 27 comments

Paul Goodhead
As a marketing graduate I often find myself idly assesing the marketing strategies that tech companies employ. It’s an industry that's fairly set in its ways - Taiwanese companies tend to think a CG picture of a pretty girl with an ornate sword or huge gun can sell anything, no matter what we in the West say. Meanwhile, here in the West, we can't help but work the touch-feely lifestyle angle - 'this laptop is good because you can help the kids with their homework on it!'

My interest was piqued therefore when I saw Nintendo’s latest Super Mario advert which marks the 25th anniversary of Mario series of games. The advert is initially quite unremarkable, showing men and women of all ages, some of whom are celebrities, talking about the Mario games and their memories of them. So far, so Nintendo; the company has been using softer, more personal adverts targeted at casual and first time gamers for a while now.

What I did find remarkable though was the end of the advert which contained the message the ad was there to convey - ‘Super Mario Brothers, part of the family since 1985’. It’s the first time I’ve seen a computer game use a heritage message, a message that emphasises the history and longevity of a brand or product.

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Gaming Podcast 5 - Art, Advertising and Attitude

Posted on 15th Oct 2009 at 10:35 by Podcast with 12 comments

Podcast
The fourth Gaming Pocast from the CustomPC and bit-tech team, again hosted by Joe and this time with Harry, Mark and Antony joining in for plenty of discussion about the latest events in the games industry across all platforms.

This week we talk about whether games journalists should have to develop games as a qualification, whether games can ever really be considered as an art form and why we've all been put off by the new advertising for Dragon Age: Origins and Mass Effect 2.

We also talk about the pending release of Windows 7 and why Joe isn't going to upgrade, as well as whether Valve might have a hidden dark side. Chilling stuff.

We've got a new prize to give away in the competition this week too, so listen closely and if you can guess the game we're describing then send your clearly labelled emails to Podcast@custompc.co.uk - and remember to put 'Gaming Podcast 5' in the subject line, or drop your thoughts in the forums.

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Paying for attention

Posted on 25th Aug 2009 at 10:02 by Richard Swinburne with 4 comments

Richard Swinburne
This unsolicited email dropped in my inbox the other day. I get thrown on quite a few PR lists without my prior consent, that's just the way it is, but reading into it a bit more I wonder: does social networking really matter?

We've starred out the names because we don't want to give this rotten spammer publicity - essentially, he runs a service that purports to allow people to buy Twitter followers.

Contact: Leon XXXXXX
CEO – XXXXXX.net
http://XXXXXX.net/
contact@ XXXXXX.net
FOR IMMEDIATE RELEASE

TWITTER ATTEMPTS TO SHUT DOWN XXXXXX

Twitter has recently moved to shut down web promotions company XXXXXX.net, by claiming the advertising agency is “spamming”.

According to XXXXXX CEO Leon XXXXXX, Twitter recently sent accusations via a brand-management organisation that XXXXXX are using Twitter for spam purposes. Despite this, XXXXXX say the claims are false.

“The definition of spam is using electronic messaging to send unsolicited communication and as we don’t use Twitter for this, the claims are false.” Said XXXXXX.

XXXXXX believe the claims are due to a service the company sells which allows clients to purchase packages of followers to increase their viewership on the site.

“The people at Twitter who are sending these claims are just flailing around trying to look for any excuse they can, though it’s going to take much more than this if they want us to pack up shop.” Said XXXXXX. “We’re not going away that easily.”

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IntelliTXT is no more

Posted on 20th Mar 2009 at 13:05 by Tim Smalley with 49 comments

Tim Smalley
Over the past month or so, we have been trialling IntelliTXT text link advertisements on all of the article pages on bit-tech and I'm now pleased to tell you that they have gone.

It was a type of advertising that we had discussed on a number of occasions prior to bit-tech's acquisition last year and each time we decided to hold off. This time, the decision went the other way and that's part of the reason why I wanted to gather your feedback – both positive and negative – on it shortly after it went live.

Based on the valuable feedback we have received – both from the community and the industry – the decision has been taken to remove it from the site with immediate effect.

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Feedback on bit-tech advertising

Posted on 10th Feb 2009 at 20:48 by Tim Smalley with 251 comments

Tim Smalley
You probably haven't noticed too many changes since bit-tech was acquired by Dennis in October 2008. We moved into our new offices at Dennis HQ over the weekend and we're slowly unpacking our boxes while hoping that we won't be moving again for a very, very long time.

One thing we've always prided ourselves on here at bit-tech is that we have always tried to provide advertising that is both non-intrusive and pertinent to the site and you, our readers. Without advertising, there would be no bit-tech at all – it's our sole source of revenue, which pays for the content, our facilities and equipment as well as the servers to keep the site running.

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