Nvidia has announced the price of its new graphics card, the Nvidia GeForce GTX 780 Ti, will be $699 when it hits shops on 7 November.
The new card - the specs of which still haven't been revealed - will come in above the GTX 780
so accordingly that card will be getting a price cut, dropping from $649 to $499. Likewise the GTX 770 will drop from $399 to $329.
The cut to the price of the GTX 780 means it will slightly undercut the recently launched AMD Radeon R9 290X
, which had launched at a lower price and offered largely superior performance to Nvidia's card. The GTX 780 Ti, meanwhile, is likely to once again hand the performance crown to Nvidia, with reports suggesting it may even outshine the GTX Titan.
The GTX 780 Ti, GTX 780 and GTX 770 will all ship with free copies of Batman: Arkham Origins, Splinter Cell: Blacklist and Assassin's Creed IV: Black Flag.
The price drops will officially will be effective by 1pm tomorrow. However, keen to snag a few customers early doors e-tailers have already started cutting prices with Overclockers
both already listing reduced prices.