Nvidia denies x86 chip plans

November 9, 2009 // 10:16 a.m.

Tags: #cpu #gpgpu #gpu #intels-insides #jen-hsun-huang #x86

Companies: #intel #nvidia

Rumours that graphics specialist Nvidia is looking to compete head-on with chip giant Intel with the launch of an x86 compatible processor have been denied by the company's CEO.

According to CNet, Jen-Hsun Huang, Nvidia's chief executive officer, denied the rumours that his company is looking to branch out into the central processing unit marketplace with the creation of an x86 compatible chip - rumours that were fuelled by his company's recent creation of a satire site poking fun at x86 market leader Intel.

According to Huang, the company is most definitively not looking at the x86 market as the future: during an interview last week he stated that "Nvidia's strategy is very, very clear. I'm very straightforward about it. Right now, more than ever, we have to focus on visual and parallel computing."

Huang also said that his company will also be concentrating on the mobile sector, with work proceeding on "getting [Nvidia] GPUs into the lowest power platforms we can imagine and driving mobile computing with [them]."

While that doesn't mean that Nvidia isn't looking to tweak Intel's nose - with Huang going on to say that "GPUs in servers for parallel computing, for supercomputing - and cloud computing with our GPU," it's clear the company believes it can make inroads on Intel's high-performance computing market - it appears that anyone who was looking forward to a challenge to the dominance of Intel and AMD in the x86 marketplace will have to look elsewhere.

Do you believe that Huang's rejection of an x86 play rings true, or is he simply trying to sneak up unawares on Intel? Would you by an Nvidia x86 chip if one existed? Share your thoughts over in the forums.
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