AMD opens new SoC design centre

August 5, 2013 | 08:12

Tags: #amd-apu #apu #hyderabad #soc #system-on-chip

Companies: #amd #india

As further evidence of its hopes for economic recovery, AMD has announced the opening of a new global design centre in India's Hyderabad to concentrate on the development of system-on-chip (SoC) designs for the company's accelerated processing unit (APU) products.

Dubbed, imaginatively, the AMD Hyderabad Design Centre, the new facility was officially opened late last week in a ribbon-cutting ceremony led by AMD president and chief executive officer Rory Read. Measuring 175,000 square feet and located at the Raheja Mindspace section of Hyderabad's technology district, the centre includes office space housing hundreds of workers, engineering labs and high-end equipment - all with the goal of getting the company's SoC APU designs to the next level.

'AMD is committed to providing our customers with innovative, tailored technology solutions that empower people and deliver exceptional experiences,' Read claimed in a speech during the opening ceremony. 'Our Hyderabad Design Centre will play an important part in that mission as the team works in concert with our other design centres around the world to deliver AMD's next round of innovative products.'

News of a facility opening is a further sign that AMD firmly believes the worst of its financial difficulties to be behind it. Previously, its news announcements have been in the exact opposite direction - such as when it minimised its Q1 2013 losses by selling and leasing back its Texas headquarters. Since that low point, however, the company's financials have started to improve with the company claiming it should see a return to profit by the end of the financial year.

Much of the company's hope is pinned upon its APU products and associated technologies: both Microsoft and Sony's next-generation consoles use semi-custom versions of the company's Jaguar APU hardware - an offering it has extended to others with the opening of its first semi-custom processor division - and it's clear that the company believes system-on-chip designs to form a central part of its future growth.

The Hyderabad facilities joins AMD's existing Bangalore design centre, along with sales offices located in New Delhi and Mumbai.
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