The CEO of the newly-formed publisher Tecmo Koei, which was formed after a merger of the two previously distinct Japanese publishers, has said that he has repeatedly urged Sony to lower the price of the PlayStation 3.
Speaking in an interview with CVG
, Kenji Matsubara said that Tecmo Koei would welcome a PS3 price cut and that he brings the topic up whenever he enters discussions with Sony about Tecmo Koei games.
"Whenever I discuss this with Sony reps I always ask them: 'Please cut the price',
" Matsubara said. "From a publisher's point of view we would welcome a price cut for PS3 and we are waiting, definitely.
"It's definitely a way of boosting the PS3 market, but it's Sony's strategy and I don't know their cost structure. Sony introduced cutting-edge technology in the PS3, that's why people in the industry accept that the PS3 cost is so high, but we'd welcome a price cut.
Tecmo Koei isn't the only publisher to voice concerns about the price of the PlayStation 3 either. Activision CEO Bobby Kotick recently threatened to totally withdraw support for Sony products
unless the price of the PS3 was lowered, going on to point out that the PlayStation 3 is expensive to develop for as well as to buy and that there wasn't a large enough to market share as a result of the cost issue.
The good news though is that Sony may finally be gearing up for a PlayStation 3 price cut by the end of the year, with rumours suggesting that a reduction could be with gamers in time for Christmas, probably to coincide with the release of the PS3 Slim SKU.
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