Sony responds to Activision's threats

Written by Joe Martin

June 22, 2009 | 10:58

Tags: #cheap #price-drop

Companies: #activision #sony

Sony has issued a statement in a response to Activision's threats that it would cease to support the PlayStation 3 console unless Sony dropped the price for consumers and was able to gain a larger foothold in the market.

Activision's threats came late last week when Activision CEO and president Bobby Kotick claimed that he was concerned that Sony had lost momentum in the market and that the costs of developing for the PlayStation 3 combined with poor overall sales compared to the Wii and Xbox 360 made it difficult to support the console.

"They have to cut the price, because if they don't, the attach rates are likely to slow", Kotick claimed. "If we are being realistic, we might have to stop supporting Sony...When we look at 2010 and 2011, we might want to consider if we support the console - and the PSP too."

A public statement issued by Sony refutes these claims however and says that the PlayStation 3 is doing phenomenally well, with increasing sales and a glut of titles, many of which are exclusive.

"We enjoy healthy business relationships with and greatly value our publishing partners and are working closely with them to deliver the best entertainment experience," said the statement.

So, in other words, Sony isn't budging in response to Activision's threats and has made no mention of dropping the price either now or in the future. Your move, Activision.

Do you think Sony need to drop the price of the PlayStation 3? Let us know your thoughts in the forums.
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