Disney Interactive's part-video game part-collectible figures creation Disney Infinity managed to sell 3 million of its starter sets.
The starter pack featuring Mr. Incredible, Jack Sparrow and Sully sells for £59.99 and launched in August last year. The game ended 2013 as one of the top 10 best selling titles in the US according to market research firm NPD.
Disney Infinity even managed to give Activision's Skylanders series a run for its money. Infinity sold 551,000 units over December compared to Skylanders Swap Force's 597,000 units.
'We believe we've set the stage for Infinity to be an enduring video game platform,' Disney Interactive president James Pitaro told the New York Times.
Alongside the starter pack, Infinity already has a significant portfolio of additional figures available for players, including sets from Cars, The Lone Ranger and Toy Story. Each figure unlocks new play modes and items in Infinity, although there is a limit to how much sets from different franchises can cross over in the game.
The whole system of Infinity reportedly cost Disney more than $100m to develop. It is available on the Playstation 3, Xbox 360, WiiU and even 3DS.
Disney Infinity has significantly reinforced the financial prospects of Disney Interactive as shown by the company's fourth quarter financial reports. Driven by the success of Infinity, the studio reported a $16m profit in 2013 compared to a $76m loss in 2012.