Apple launching European iTunes video soon

Written by Wil Harris

January 31, 2007 | 11:01

Tags: #download #european #ipod #itunes #store #video

Companies: #apple

Apple will soon be launching iTunes video downloads in Europe, according to sources in Luxembourg.

So says the AFP, which quotes Jeannot Krecke, Luxembourg's economic minister, as saying that "Apple is going to extend its electronic retail activities in Luxembourg by launching this coming spring its iTunes video platform for the sale of videos in Europe," allowing European users to get TV shows for purchase and download.

The servers and infrastructure will be set up in Luxembourg, and Apple will be joining Amazon and AOL as big American companies with their Euro infrastructure in the Grand Duchy. Why? Well, Luxembourg has one of the lowest VAT rates in Europe, making it cheaper to set up big operations there.

American and Canadian users have been able to download TV shows since back in 2005, when Apple launched the iPod video - but licensing restrictions prevent that content also being sold across the pond. It is unlikely that we will see the same array of content on the European store, with episodes of Lost, 24 and suchlike significantly delayed compared to the American store, as with TV schedules.

Will you bother loading up on £1-a-show TV content? Let us know over in the forums.
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