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Budget in price, mainstream in aspiration.
Activision CEO Bobby Kotick has underlined the importance of high-street retailers.
We talk to the PCGA's new president, Matt Ployhar, about DRM, Activision-Blizzard and the future.
Activision may be planning to spin off game cutscenes into feature length movies.
Sony has responded to repeated demands from publishers for a price cut, directly responding to threats from Activision CEO Bobby Kotick.
Activision isn't ashamed that it has been exploiting successful franchises. Not at all. According to CEO Bobby Kotick, it's a good strategy.
October 14 2021 | 15:04
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