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Budget in price, mainstream in aspiration.
APB is set to include audio ads from Vivox, it has just been revealed.
Sony has opened up the PlayStation 3 for advertisers, possibly sparking a bidding war between ad agencies such as IGA and AdScape.
Howard Stringer, CEO of Sony, has said that he doesn't think that in-game adverts are all that clever - but what do you think?
Microsoft signs an in-game advertising deal for a number of new EA games, including Madden, Skate and NHL game, on PC and Xbox 360 platforms.
Not content with charging you for the actual game, EA has signed a deal with IGA to stick advertisements in your games.
October 14 2021 | 15:04
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