It would be easy to feel disappointed by the GTX 770, given the huge leap in performance of its bigger brother, the GTX 780, over its predecessor. But, with an MSRP of £329, viewed in pure performance per pound terms it’s actually a most excellent purchase, coming out very near the top of our Unigine-based price/performance chart.
There is sure to be a bit of reshuffling of prices over the coming days in reaction to this card, so we’ll have to see exactly where the best bargains are once that has happened, but as things stand it’s delivering performance in excess of both the GTX 680 and HD 7970, which are cards that just yesterday cost £50+ more than the GTX 770. To look at it another way, the GTX 680 launched at £429, some 15 months ago, and now this faster card is to be £100 cheaper. Although that performance boost is minimal, you are getting a cooler-running, cooler-looking and quieter card too.
Prices for the GTX 680 have already begun to drop with them now readily available for at or below that £329 point but really you should be waiting until they dip to around £300 or below before going that route.
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For those looking to upgrade from the GTX 670, the GTX 770 is also about on the money with an average of roughly 20% better performance across our benchmarks. Whether 20% is enough of an improvement for you to upgrade is your decision but it’s typical for a generational improvement.
However, there is one set of people out there that are likely to be disappointed by the GTX 770, despite its price/performance merits, and they are the owners of GTX 680 cards. With the GTX 780's launch price being over 30% higher than its predecessor, for some it is just too much of an outlay, leaving the GTX 770 as the next possible upgrade. However, with only a very small performance improvement over the GTX 680, there is little reason to take the plunge. And with AMD offering no alternatives at this performance level and price, there isn’t even the option to switch sides either. It’s a good excuse to save your pennies until next year, we suppose.
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The final point to consider will be what the 4GB version of this card will be like. Will it offer that bit more performance to make it a worthwhile upgrade for GTX 680 users? Will it be worth the extra money over the 2GB card? Sadly we’ll have to wait until we can source a review sample to answer those questions.
Wrapping things up then, the Nvidia GeForce GTX 770 2GB isn’t the most exciting graphics card we’ve ever encountered, but right here and now it offers among the best bang for your buck.