Quirky and HSN Announce New Partnership

January 5, 2011 | 05:46

Companies: #quirky

Quirky Founder Ben Kaufman to Debut on HSN
With Innovative Products Developed by Quirky Online Community
Tune In on January 29!

New York, NY – January 4, 2010 - Quirky, a company that makes invention accessible by bringing product ideas to life, has partnered with interactive multichannel retailer HSN to showcase innovative products created by the collaborative efforts of the Quirky online community. Quirky’s Founder and CEO Ben Kaufman will feature Quirky’s products on HSN on January 29, 2011, at 9am and January 30 at 2am – and monthly thereafter.

“Partnering with a forward-thinking brand like Quirky further reinforces our commitment to new product development and innovation,” said CEO of HSN, Inc. Mindy Grossman. “It’s exciting for us to offer our customers unique solution-oriented ideas that Quirky has developed into compelling products.”

Quirky, which launched in June 2009, brings two brand new consumer products to market each week by enabling a fluid conversation between a global community and Quirky's expert product design staff. Each Quirky product solves a problem and carries a great story of the inventors who made it happen. Revenue is shared with those who help bring each product to life.

“We are pumped about this partnership,” says Ben Kaufman. “Reaching the massive HSN audience is just one more step in our goal of making invention accessible to all with a great idea – and that’s everyone. HSN customers will now have the opportunity to share their ideas and develop awesome new products of their own.”

Brillstein Entertainment Partners represents Quirky and Ben Kaufman.

“Our vision is to marry Quirky’s unique online social product development network with the incredible reach of HSN’s interactive shopping experience,” said Jon Liebman, CEO of Brillstein Entertainment Partners. “We’re all excited about this partnership because it’s a great example of what happens when internet and television meld.”

All products appearing on HSN have gone through Quirky’s rigorous community evaluation process where inventors and critics alike take product ideas from concept to completion.

HSN is offering all would-be entrepreneurs the opportunity to submit their product ideas for consideration on hsn.com’s product submission page.

About Quirky

Quirky, a social product development company founded in June 2009, makes invention accessible by partnering with creative people around the world to bring new products to life. Each week, Quirky engages its online community to collaborate in all aspects of product design and development - from ideation all the way to packaging. Quirky brings two brand new consumer products to market every week and shares the revenue with all of the individuals who were influential in bringing these products to life. Quirky is rapidly changing the way the world thinks about product development. For more information please visit www.quirky.com.

About HSN

Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates experts, entertainment, inspiration, solutions, tips and ideas to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty (e.g. Mary J. Blige's My Life, Carol's Daughter, Coty, Elizabeth Arden, FusionBeauty, Andrew Lessman's Procaps, Lancaster, Lancôme, Perlier, PRAI Beauty, Serious Skin Care, Andre Walker, Wei East, ybf Beauty); Jewelry (e.g. AKKAD, Joan Boyce, Heidi Daus, Grayce by Molly Sims, R.J. Graziano, IMAN Global Chic, Rarities: Fine Jewelry with Carol Brodie, Amedeo Scognamiglio, Tori Spelling, Hutton Wilkinson, Serena Williams Signature Statement, Gerard Yosca); Home/Lifestyle (e.g. Jeffrey Banks, Nate Berkus, Bissell, Colin Cowie, Dyson, Todd English, GreenPan with Thermolon, Emeril Lagasse, Happy Chic by Jonathan Adler, Joy Mangano, MoMA Design Store, Carleton Varney, Hutton Wilkinson, Wolfgang Puck); Fashion/Accessories (e.g. Reem by Reem Acra, American Glamour Badgley Mischka, Completely Me by Liz Lange, Curations with Stefani Greenfield, DKNYC, Libby Edelman, Sam Edelman, Chi by Carlos Falchi, Diane Gilman, "Timeless" by Naeem Khan, Adrienne Landau, Twiggy LONDON); and Electronics (e.g. Acer, Canon, Fuji, Garmin, Gateway, GE, HP, JVC, Kodak, LG, Samsung, Sony).

A leader in transactional innovation, HSN is the only retailer offering live streaming video on three screens: TV network, which broadcasts live to 95 million households in the US in HD 24/7; hsn.com, which ranks in the top 30 of the top 500 internet retailers and features 15,000 product videos; and mobile via its iPhone application. HSN, founded 33 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).
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