Popular Science Awards Dolby Pro Logic IIz “Best of What’s New” Award

November 14, 2009 | 21:17

Companies: #dolby

San Francisco, November 12, 2009—Dolby Laboratories, Inc. (NYSE:DLB) announced today that its Dolby® Pro Logic® IIz surround sound technology was recognized by Popular Science magazine as one of the Top 100 innovations of the year, winning the coveted “Best of What’s New” award in the Home Entertainment category.

Dolby Pro Logic IIz was selected for its ability to transform home entertainment by bringing the dimension of height to the surround sound listening experience for music, movies, and games.

“We are honored to have Popular Science affirm the importance of audio in home entertainment through the selection of Dolby Pro Logic IIz for its ‘Best of What’s New’ award,” said John Griffin, Marketing Director, Connected Electronics, Dolby Laboratories. “With Dolby Pro Logic IIz the home theater listening experience is more immersing and involving than ever before.”

A matrix decoding audio technology, Dolby Pro Logic IIz adds a new sense of depth and dimension to home entertainment by employing front height channels in a 7.1- or a 9.1-channel audio experience.

“For 22 years, Popular Science has honored the innovations that surprise and amaze us, those that make a positive impact on our world today, and challenge our views of what’s possible in the future,” said Mark Jannot, Editor in Chief of Popular Science. “The ‘Best of What’s New’ award is the magazine’s top honor, and the 100 winners—chosen from among thousands of entrants—represent the highest level of achievement in their fields.”

Announced at the International Consumer Electronics Show in 2009, Dolby Pro Logic IIz is available in home Audio/Video receiver products from Denon, Integra, Marantz®, and Onkyo.

About “Best of What's New”

Each year, the editors of Popular Science review thousands of products in search of the top 100 tech innovations of the year—breakthrough products and technologies that represent a significant leap in their categories. The winners of the “Best of What's New” award are given inclusion in the much-anticipated December issue of Popular Science, the most widely read issue of the year since the debut of “Best of What's New” in 1987. “Best of What’s New” awards are presented to 100 new products and technologies in 11 categories: Automotive, Aviation & Space, Computing, Engineering, Gadgets, Green Technology, Home Entertainment, Security, Home Technology, Personal Health, and Recreation.

About Popular Science

Founded in 1872, Popular Science (www.popsci.com) is the world's largest science and technology magazine, with a circulation of 1.3 million and 7.1 million readers. Each month, Popular Science delivers “The Future Now,” reporting on the intersection of science and everyday life with an eye toward what’s new and why it matters. Popular Science is published by the Bonnier Corporation (www.bonniercorp.com), one of the largest consumer publishing groups in America and the leading media company serving passionate, highly engaged audiences through more than 40 special-interest magazines and related multimedia projects and events.

Forward-Looking Statements

Certain statements in this press release, including statements regarding the performance, features, capabilities, and impact of Dolby Pro Logic IIz, the anticipated or potential benefits that manufacturers and consumers may derive from Dolby Pro Logic IIz, and the anticipated market acceptance of Dolby Pro Logic IIz, are "forward-looking statements" that are subject to risks and uncertainties. These forward-looking statements are based on management's current expectations. The following important factors, without limitation, could cause actual results to differ materially from those in the forward-looking statements: risks that Dolby Pro Logic IIz may not perform as anticipated; risks associated with building market acceptance of and demand for audio technologies in general, and Dolby Pro Logic IIz in particular; competition risks for audio technologies; rapid changes in technical requirements for audio technologies; risks associated with developing, maintaining, and strengthening relationships with industry participants; and other risks detailed in Dolby's Securities and Exchange Commission filings and reports, including the risks identified under the section captioned "Risk Factors" in its most recent Periodic Report on Form 10-Q or 10-K. Dolby disclaims any obligation to update information contained in these forward-looking statements whether as a result of new information, future events, or otherwise.

About Dolby Laboratories

Dolby Laboratories (NYSE:DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Visit www.dolby.com for more information.
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