Dolby Showcases Immersing Audio Everywhere at CES

January 10, 2010 | 13:13

Companies: #dolby

Las Vegas, January 7, 2010—At the 2010 International CES® (Consumer Electronics Show), Dolby Laboratories, Inc. (NYSE:DLB) is demonstrating how its technologies transform sound and elevate entertainment in the living room, on the PC, and on mobile devices. Dolby is showing the latest entertainment devices that feature advanced audio, including internet-connected televisions and Blu-ray Disc™ players, PCs, smartphones, and game consoles. Dolby will also debut the first set-top boxes that feature Dolby® Volume.

“Great sound brings realism, excitement, and emotion to entertainment whether you are watching a movie on your mobile device or streaming to your TV,” said Ramzi Haidamus, Executive Vice President, Sales and Marketing, Dolby Laboratories. “At CES we look forward to demonstrating how Dolby innovations transform the world’s most popular and innovative entertainment products. No matter what device or media you choose, the Dolby logo is your guarantee of a great audio experience.”

Delivering Total Immersion in Home Entertainment

Located at booth 9827 in the Central Hall of the Las Vegas Convention Center, Dolby is highlighting set-top boxes, televisions, and audio-video receivers featuring Dolby Volume, a breakthrough premium audio processing technology providing a consistent volume level across all content sources and creating a superior listening experience at any level. Some devices on display featuring Dolby Volume will be new Motorola digital set-top boxes, new Toshiba REGZA™ series LCD televisions, and a broad array of premium audio-video receivers and processors.

Dolby is demonstrating globally-available smartphones from LG® (including the LG EnV Touch and the LG Chocolate Touch) which feature Dolby Mobile. Dolby Mobile brings depth and richness, and clean, powerful bass, delivering a more immersing and engaging listening experience on the go.

Dolby’s booth showcases new devices and media which support Dolby Digital Plus high-definition audio, including the VUDU™ streaming movie service. VUDU uses Dolby Digital Plus to deliver 5.1 surround sound for its service on televisions from LG, Mitsubishi, Samsung™, Sanyo, Sharp, and Toshiba, as well as Blu-ray Disc players from LG and Vizio. Dolby Digital Plus is a scalable technology designed specifically to meet the evolving demands of content delivery. For broadcast and streamed entertainment media applications where bandwidth is at a premium, Dolby Digital Plus is measurably more efficient than Dolby Digital allowing broadcast operators to deliver more HD movies and programming with spectacular surround sound. Dolby Digital Plus is also an important feature in the Blu-ray Disc format, supporting primary 7.1-channel audio as well as multichannel secondary audio support.

Dolby Digital Plus has been adopted by the world’s leading TV and set-top box makers to deliver surround sound for next-generation television. Today, more than 2,000 television models from 19 TV manufacturers offer Dolby Digital Plus, including Sony® and LG who are announcing new televisions for the European market. Additionally, more than 50 set-top boxes from 26 set-top box manufacturers support Dolby Digital Plus. France, Italy, England, Spain, and Sweden have all established Dolby Digital Plus as the broadcast audio standard for HDTV services.

Dolby is displaying Dolby TrueHD, a lossless compression technology developed for high-definition disc-based media, and an important technology in next-generation home theater systems. More than 560 Blu-ray Disc movie titles from 33 studios feature Dolby TrueHD, including Paramount’s Star Trek, one of the year’s best-selling releases. On display at the Dolby booth will be several original props from Star Trek 2009 including scale models of the U.S.S. Enterprise and the actual captain’s chair from the movie set.

Dolby is also demonstrating Dolby Pro Logic® Iiz, a matrix decoding audio technology, adding a new sense of depth and dimension to home entertainment by employing front height channels in a 7.1- or a 9.1-channel audio experience. Introduced last year on audio-video receivers (AVRs) from Denon, Integra, Marantz, and Onkyo, Dolby Pro Logic Iiz is now available in select new AVRs from Sony. Dolby Pro Logic Iiz, recognized by Popular Science magazine as one of the Top 100 innovations of the year, won the coveted “Best of What’s New” award in the home entertainment category.

Elevating Entertainment Beyond the Living Room

The Dolby booth highlights technologies that deliver outstanding audio for PCs, smartphones, and online games, including Dolby Digital Plus, bringing cinema-quality surround sound to the Windows® 7 operating system.

Four of the world’s top five PC manufacturers support Dolby’s PC Entertainment Experience, a suite of technologies enabling PCs to deliver a home theater experience with Dolby Home Theater v.3., including Sony which is announcing new F Series VAIO® laptops and Lenovo, introducing the latest Ideapad laptops.

Medion is also showcasing new PCs with Dolby Home Theater® v.3, including the Medion Touch, an all-in-one Desktop PC. . The Dolby booth also features netbooks from Acer and Lenovo which use Dolby Headphone to deliver surround sound through any pair of headphones.

Finally, Dolby is highlighting Dolby Axon, a voice communication technology designed to enable surround sound voice chat for online games. Dolby Axon provides a clearer, more realistic, and more immersing game experience.

The Dolby Axon desktop client brings improved voice clarity and surround sound to a stand-alone chat application designed for online gamers. In addition to making voice chat more intelligible, the desktop client features an easy-to-use graphical interface that allows users to create, join, and interact in visual chat rooms. The Dolby Axon desktop client was recognized as an honoree for the 2010 International CES Innovations Design and Engineering Awards.



Forward-Looking Statements

Certain statements in this press release, including statements regarding the performance, capabilities, and impact of Dolby Volume, Dolby Mobile, Dolby Digital Plus, Dolby TrueHD, Dolby Pro Logic Iiz, PC Entertainment Experience, Dolby Home Theater, Dolby Headphone, and Dolby Axon, and the anticipated or potential benefits that manufacturers and consumers may derive from these products and technologies; and the availability of new set-top boxes and televisions with Dolby Volume, televisions and Blu-ray Disc players that support the VUDU service and Dolby Digital Plus, televisions that offer Dolby Digital Plus, AVRs with Dolby Pro Logic Iiz and PCs featuring Dolby Home Theater v.3 are “forward-looking statements” that are subject to risks and uncertainties. These forward-looking statements are based on management’s current expectations. The following important factors, without limitation, could cause actual results to differ materially from those in the forward-looking statements: risks that Dolby Volume, Dolby Mobile, Dolby Digital Plus, Dolby TrueHD, Dolby Pro Logic Iiz, PC Entertainment Experience, Dolby Home Theater, Dolby Headphone, and Dolby Axon may not perform as anticipated; risks associated with building market acceptance for high-definition audio and digital technologies in general, and Dolby technologies in particular; competition in the market for high-definition audio and digital technologies; rapid changes in technical requirements for high-definition audio and digital technologies; the development of markets for Blu-ray Disc, broadcast, consumer electronics, PC, gaming, and portable and mobile devices that incorporate Dolby technologies; the risk that new set-top boxes and televisions with Dolby Volume, televisions and Blu-ray Disc players that support the VUDU service and Dolby Digital Plus, televisions that offer Dolby Digital Plus, AVRs with Dolby Pro Logic Iiz and PCs featuring Dolby Home Theater v.3 will not be available on the market in 2010 or at all; and other risks detailed in Dolby’s Securities and Exchange Commission filings and reports, including the risks identified under the section captioned “Risk Factors” in its most recent Periodic Report on Form 10-Q or 10-K. Dolby disclaims any obligation to update information contained in these forward-looking statements, whether as a result of new information, future events, or otherwise.

About Dolby Laboratories

Dolby Laboratories (NYSE:DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Visit www.dolby.com for more information.
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