CREATIVE INTRODUCES ZEN X-FI AND ZEN X-FI WITH WIRELESS LAN: THE ONLY PLAYERS WITH X-FI AUDIO

July 14, 2008 | 20:13

Companies: #creative

CREATIVE INTRODUCES ZEN X-FI AND ZEN X-FI WITH WIRELESS LAN: THE ONLY PLAYERS WITH X-FI AUDIO TECHNOLOGY TO IMPROVE THE QUALITY OF MP3 MUSIC PLAYBACK

ZEN X-Fi with Wireless LAN allows users to stream and download music, video and photos from a PC over a wireless home network.

14 July 2008 – Creative, a worldwide leader in digital entertainment products, announces the ZEN® X-Fi® and ZEN X-Fi with Wireless LAN, the only digital media players for music, video and photos to feature award-winning Creative Xtreme Fidelity X-Fi audio technology.

The ZEN X-Fi and ZEN X-Fi with Wireless LAN provide a breakthrough in sound quality for MP3, WMA and unprotected iTunes music. They feature X-Fi Crystalizer®, the proprietary audio technology developed at Creative’s Advanced Technology Center that restores during playback the highs and lows that are lost when music is ripped to MP3, WMA or AAC formats. This feature enables users to enjoy their music at a higher quality than previously possible on an MP3 player.

The ZEN X-Fi with Wireless LAN also introduces a new way to experience music in the home. Its Wireless LAN capability enables users to stream and download music from a PC to the player over a wireless home network and enjoy the tracks in X-Fi audio quality. All around a networked home, the ZEN X-Fi with Wireless LAN can access music on a PC and play it through the built-in speaker, a home speaker system, or the optional ZEN X-Fi docking speaker system. Users can also stream or download photos and video files in supported formats directly to the player

The ZEN X-Fi delivers the best possible audio to people on the move. And to help them enjoy the ideal music listening experience, every ZEN X-Fi is supplied with a set of Creative’s premium EP-830 in-ear earphones.

“We’re very excited to achieve this breakthrough of adding our X-Fi audio technology to a ZEN player, setting the highest standard in audio quality for portable music players,” says Craig McHugh, president and COO of Creative. “Some of the top recording artists in the music industry are very outspoken about the poor quality of digital music. We addressed this issue by inventing X-Fi technology, which restores the quality of music that is lost during the digital ripping process. Now for the first time ever we’ve been able to implement this technology in a ZEN.”

Memory choice.

The ZEN X-Fi with Wireless LAN is available in 32GB and 16GB versions, while the ZEN X-Fi is available with 8GB of memory.

The ZEN X-Fi and ZEN X-Fi with Wireless LAN feature:

· X-Fi technology to restore the highs and lows that are lost when music is ripped to compressed formats.

· A built-in speaker to enable users to share favourite songs with friends.

· An SD card slot to allow more music, video or photos to be added to the player.

· A vibrant 2.5-inch TFT display with 16.7 million colour support for an excellent viewing experience with videos and photos.

· A built-in FM radio with 32 presets.

· A built-in microphone for voice recording.

· The new Creative Centrale application for organising, CD and playlist creation, and transfer of a wide variety of video formats including WMV, AVI, MJPEG, MPEG4-SP, DivX 4 and 5 and XviD.

· Using Creative Centrale, the player syncs with Microsoft Outlook Contacts, Calendar, ‘To Do’ lists and more.

· Creative ZEN X-Fi Video Converter, which converts video files to formats suitable for wireless streaming.

· Exclusively on the ZEN X-Fi with Wireless LAN, free instant messaging over popular IM services including Yahoo! Messenger and Windows Live! Messenger. This feature lets users chat with friends wirelessly and express themselves using personalised emotive avatars.

Accessories.

The ZEN X-Fi and ZEN X-Fi with Wireless LAN are available with a number of accessories to enable users to customise their listening experience. The range includes:

· ZEN X-Fi Docking Speaker System.

· An elegantly designed leather case.

· A silicon skin to protect the player.

· An armband to hold the player.

· A three-pack of screen protectors.

For more information about the Creative ZEN X-Fi and ZEN X-Fi with Wireless LAN, visit www.creative.com.

About Creative

Creative is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN MP3 players. Creative’s innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

Creative Labs Europe was established in 1993 to capture a bigger share of the growing European market. Its Headquarters and Operations/Technical Centre facilities are based in Dublin, Ireland, and provide an efficient, localised and customised product supply service to the European market. They also provide strategic customer support functions to Creative’s sales offices in Benelux, Denmark, France, Germany, Italy, Poland, Portugal, Russia, Spain, Sweden and the UK. The European operation currently employs around 350 people.

For further information, visit www.creative.com.
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