XFX jumps into bed with AMD

Written by Tim Smalley

December 16, 2008 | 15:52

Tags: #card #manufacturer #partner #technology

Companies: #amd #ati #xfx

AMD has announced that XFX, one of Nvidia's top partners across the world, is now an official AMD technology partner.

XFX said that it plans to provide new products based on the Radeon HD 4000 series GPUs beginning in early 2009 – expect to see some early products at CES, I guess.

"In the world of PC gaming, XFX is synonymous with the extreme performance that enthusiasts crave,” said Rick Bergman, senior vice president and general manager, Graphics Products Group, AMD. "Their decision to partner with AMD and launch AMD GPU-based XFX graphics cards, including the ATI Radeon HD 4870 X2, widely regarded as the world’s fastest graphics card by technology enthusiasts around the world, speaks to the level of excellence achieved by the ATI Radeon HD 4000 series."

"With the launch of the ATI Radeon HD 4000 series, AMD redefined the graphics market and delivered graphics cards for gamers in every segment," said Michael Chiu, Chairman and CEO, Pine Technologies Holdings, makers of XFX graphics cards.

" It wasn’t just AMD gaming prowess that caught our attention; the company’s technology leadership in multimedia performance, including video transcoding, HD content playback and surround sound audio, made it clear that AMD was and continues to be a great fit for users everywhere," continued Chiu. "We are excited by this partnership as it allows us to incorporate current and future ATI graphics technology into our graphics card designs, enabling our R&D teams to develop an even wider range of XFX graphics products for consumers in every region and every segment."

It'll be interesting to see what happens to XFX's support from Nvidia over time, but so far we've heard that nothing will change. We see this move as a good one for AMD and gamers in particular, as XFX is never afraid to spice things up.

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