Wii is an impulse buy, says Sony

Written by Tim Smalley

February 2, 2007 | 08:07

Tags: #buy #console #impulse #ps3 #war #wii

Companies: #nintendo #sony

Dave Karraker, a Sony Computer Entertainment America representative, dismissed Nintendo's Wii console as an impulse buy in an interview with The New York Times.

He claimed that because the Playstation 3 is considerably more powerful than the Wii, the two shouldn't be in same category. "Wii could be considered an impulse by more than anything else," he said.

Karraker claims that the Wii is attracting new gamers to the market, while the PS3 is attracting hardcore gamers. Wii is suffering from shortages across the US, while the PS3 is widely available across the country.

The Sony rep suggested that Nintendo was trying to fake demand by shipping less stock, but a Nintendo spokesperson was quick to rubbish that suggestion, claiming that the company is shipping at least the same number of consoles as Sony.

Nintendo is believed to be shipping around one million Wii consoles are being shipped globally every month, with the US receiving half of that allocation. This is many more than the 100,000 PS3's Sony has claimed to be shipping to the US each month.

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