Taiwanese motherboard maker and former Asus spin-off ASRock has had a bumper year, selling eight million own-brand motherboards and becoming the third-largest brand in the industry.
The figures, which are quoted over on DigiTimes
, put ASRock in third place, behind Asustek and Gigabyte. It's a significant improvement over the company's showing in 2009, with 2010's figures pushing ASRock ahead of both MSI and ECS.
The figures, which only count own-brand retail sales and not OEM provisions, show ASRock selling eight million motherboards, compared with ECS and MSI selling seven million apiece. However, the company still has a long way to go if it wants to catch up with the market leaders.
By comparison, Asustek sold an estimated 21.6 million own-brand motherboards in 2010 - more than double that of ASRock, while second-place firm Gigabyte managed a similarly impressive 18 million.
Previously known for its budget-end motherboards, ASRock will be hoping that its partnership with pro-gamer Jonathan Wendel - better known as Fatal1ty - will help to push its premium product sales further. The Fatal1ty P67 Professional board
is the first product to come out of the collaboration.
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