Two former HTC executives have launched a new UK-based mobile phone company called Kazam, which the pair hope will provide "quality smartphones that are accessible to everyone".
Michael Coombes (Kazam CEO) and James Atkins (Kazam CMO) left HTC earlier this year citing the desire to "build a new brand that really stands out in the mobile space." Remarkably, they expect the company to produce its first handsets before the end of the year.
In what could be seen as a dig at his former employees approach to the market Coombes said of Kazam, “We believe your smartphone is a digital reflection of who you are, and since we are all different, it’s important that we don’t adopt a one size fits all approach" - HTC has for a while now come to market with only one clear flagship product, which is currently the HTC One. Could this mean we finally see a range of different-sized devices all with flagship hardware?
"Kazam’s dynamic structure and focus on local markets means we can react quickly to the ever evolving and diverging needs of today’s consumer." added Coombes.
“There is a real opportunity for a new mobile brand to disrupt the status quo. We are passionate about delivering a truly positive mobile experience that doesn’t just stop once you’ve bought the phone. Kazam is about stunning design, robust hardware and intuitive technology, underpinned by outstanding customer service,” further added James Atkins.
There is no word currently on which OEM manufacturer Kazam will be using to actually build the company's hardware, nor indeed have they confirmed what software the phones will use, though it's a fair bet they will be Android-based devices.
Kazam may be small now but the Mayfair, London based outfit is to have regional sales and marketing offices throughout Europe so clearly means business. It will be interesting to see if the venture can truly deliver and provide an alternative to the dominant players of Apple and Samsung.