German laptop manufacturer Schenker has announced a partnership with Gigabyte that will see the company's gaming laptops sold under the XMG brand and offered with fully-customisable internals.
While far from a household name internationally, the company has carved a solid niche for itself in the high-end laptop market in Germany and recently brought its products to the UK
as part of its expansion plans. Now, Schenker is going a step further with a partnership with Gigabyte that will see selected models of Gigabyte laptop sold under Schenker's XMG branding - and with extended options for point-of-sale hardware customisation.
The long-term partnership offers something for both parties: Gigabyte has been more successful in marketing its off-the-shelf gaming laptops in the UK than Schenker, while Schenker's point-of-sale customisation options offer greater flexibility than Gigabyte's one-size-fits-all approach. As a result, the new XMG laptops - which will be given the somewhat wordy title XMG Core Series Powered by Gigabyte to differentiate them from Schenker's existing XMG product line - are expected to be a money=spinner for both companies.
'Gamers really put a lot of stock in the performance of their hardware and the ability to customise their products as they see fit,
' claimed Robert Schenker, founder and managing director of Schenker Technologies, of the partnership. 'But ever increasingly we have received requests for laptops with a certain element of additional lifestyle-characteristics and a more elegant design. Precisely for this reason, Gigabyte will be the perfect partner for us, with their well-thought design and high-quality quality.
The new laptops will be sold through the company's dedicated online store
in the UK.