Intel to make big Visual Computing push with devs

Written by Tim Smalley

August 22, 2008 | 01:23

Tags: #adrenaline #computing #developers #idf-fall-2008 #support #tools #visual

Companies: #game #intel

Intel executive Renee James announced a new developer program targeted specifically at visual computing during her action-packed software keynote.

It was as if Jeffrey Katzenberg and John Carmack weren't enough, because the pledge of support for the visual computing community through Intel's Visual Adrenaline program was arguably the most important announcement of all.

Visual Adrenaline is focused on visual computing and gaming developers, with multi-core and Larrabee right at the forefront.

"We're excited to extend our world-class developer program for a whole new category of developers. Very focused content, online activities, training, as well as of course SDKs and tools specifically designed at using Intel platforms and future platforms, as Pat spoke of yesterday, for visual computing and gaming," said James.

Details of the program were short, as the announcement came right at the end of back-to-back keynotes from Anand Chandrasekher, Eric Kim and then Renee James; however, after digging around Intel's Visual Adrenaline portal, we've managed to garner a bit more information.

The program will offer resources for developers, publishers, animators and other gaming and digital content professionals to take full advantage of Intel's technologies and hardware. There's also an online developer community attached to the program, along with a new magazine--also called Visual Adrenaline--that will be available for developers electronically.

What's clear here is that Intel is taking visual computing incredibly seriously and that's a good thing in our opinion. Now the question is whether it'll have enough muscle and visibility to take on Nvidia's The Way It's Meant To Be Played program. Think this is a good move? Share your thoughts in the forums.
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