Warner is starting to release films on hybrid discs, which contain standard DVD on one side and high definition on the other.
The move is designed to get people investing in HD-DVD ahead of the launch of Blu-Ray. With the different versions of the same film on the same disc, it counters worries that buying films now is going to result in an obsolete film collection when HD-DVD really takes off.
However, the first film to be released in this next-gen, enthusiast format? Rumor Has It
, the Kevin Costner RomCom. Not exactly The Matrix
It is easier to create a hybrid HD/DVD disc than Blu-Ray/DVD because of the differences in the formats. The backers of HD-DVD, including Intel, Microsoft and Warner, are hoping that this will prod consumers in their direction, thus avoiding another format war.
What do you think about the idea of hybrid discs? Would you be interested in picking one up? Let us know over in the forums.